Skittles grants mind control with ‘Telekenise the Rainbow’

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Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind... or does it? Agency Clemenger BBDO advanced Skittles’ ongoing "(Experience) The Rainbow" campaign with an entirely new interactive experience. The agency worked with aerospace engineer Ben Cai to develop a system that allowed (Australia- and New Zealand-based) visitors to Skittles-Telekinize.com.au and the brand’s Facebook page to move Skittles with their eye movements.

Check out more on the making of the campaign below:

More on this case study…
Brand: Skittles | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Clemenger BBDO | Format: Facebook, Social Media |

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The movements, captured by users’ web cams, were translated into commands given to specially rigged, Wi-Fi-controlled robots (attached to Skittles).

Paul Nagy, Executive Creative Director from Clemenger BBDO Sydney, said: ‘Until now, telekinesis has only ever existed in science fiction movies. By adding a heap of Skittles awesomeness to some new state-of-the-art technology, some of which we developed ourselves, we’re enabling people to move Skittles in a way they’ve never been able to before.

‘Telekinize The Rainbow’ worked entirely on Facebook at skittles-telekinize.com.au, and was live for one week only in December to Australian and New Zealand audiences.

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