Twitter case study: Rayban promotes ‘real-life Instagram’ effect

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Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink. In all major Belgian cities, trams were redesigned into "Ray-Ban Test-Drive Trams" that let consumers discover the city through different Ray-Ban color lenses.

Brand: Rayban Belgium | Sector: Clothing, Luxury | Country: Belgium | Agency/Partner: DDB Brussels | Objective: brand awareness, consideration and purchase | Format: Outdoor, Instagram, Social Media, Video

Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travelers to share their pictures of the city with#nofilterjustrayban.

The unique designed Ray-Ban trams in Ghent, Antwerp or Brussels and experience the new range of Ray-Ban polarized color lenses.

The windows of these trams are decorated with 9 different color filters, giving a very special view on the city.

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