Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Instagram case studies: we currently have 45.

Any agency or media owner can submit case studies to our team and these 45 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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07/06/2018  |  Full story...

Heinz lets shoppers ‘eat’ their Instagram posts

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

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18/05/2018  |  Full story...

Birchbox uses Instagram Stories to turn inspiration into action

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

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13/04/2018  |  Full story...

Instagram case study: OGX beauty brand reaches millennials with global strategy

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

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13/04/2018  |  Full story...

Activia reaches 3m in Italy with Instagram Stories

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

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13/04/2018  |  Full story...

Instagram case study: DiGiorno takes on takeaways with ‘Plan A’ pizza story

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.


04/01/2018  |  Full story...

Mobile case study: Lego tells Instagram story about new playset

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.

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04/01/2018  |  Full story...

Instagram case study: Nestea boost purchase intent with video ads

Iced tea giant Nestea ran a variety of Instagram ads to successfully introduce its new iced tea drinks, achieving a 5-point lift in purchase intent overall.

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04/01/2018  |  Full story...

Instagram case study: UBI Banca wins over millennials

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

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11/10/2017  |  Full story...

Instagram case study: SK-II tests newsfeed ads for optimal ROI

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

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11/10/2017  |  Full story...

User generated marketing: Cheetos Museum

No two Cheetos snacks are alike, Pepsico decided to turn its cheesy snack into a piece of art. This case study looks at how the FMCG giant user user generated content and social media in a fun and engaging way to boost brand engagement.


Cheetos Museum from Kristin Graham on Vimeo.


06/09/2017  |  Full story...

Dune London boosts revenue with customer-created content on product pages

Dune London introduced user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and reported an 82% increase in sales where UGC played a part in the transaction over a two week period after the feature went live.

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27/06/2017  |  Full story...

Instagram case study: “Swim Reaper” encourages water safety on Instagram

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.


17/05/2017  |  Full story...

Ted Baker’s new global campaign features innovative 360-degree shoppable film

Ted Baker launched global campaign featuring an innovative 360-degree fully shoppable ad, “Keeping Up With The Bakers” for their Spring 2017 line. Teased in advance with Instagram Stories, the ad allows consumers to explore the Baker home, discover hidden content and buy the items worn by characters.

28/04/2017  |  Full story...

Under Armour encourages consumers to #RuleYourself on Facebook and Instagram

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

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27/04/2017  |  Full story...

Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

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09/03/2017  |  Full story...

Digital marketing and Fashion: How brands and influencers use London Fashion Week

London Fashion Week 2017 was a major event in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

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09/03/2017  |  Full story...

Fake Instagram profile highlights unseen dangers of drink addiction

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

02/11/2016  |  Full story...

AN commerce brand converts makeup fans on Instagram

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

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06/10/2016  |  Full story...

Indian delivery service boosts app installs with Instagram

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

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21/09/2016  |  Full story...

Kitkat boosts local audience in India with Instagram campaign

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

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21/09/2016  |  Full story...

Instagram case study: The Ikea shelves that Instagram shifted

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

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22/08/2016  |  Full story...

Instagram case study: Men’s grooming brand boosts sales 14 times over with smart targeting

US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.

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17/05/2016  |  Full story...

FMCG Instagram case study: KitKat ‘celebrates the breakers’ in India push

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, getting a 42-point lift in ad recall and 6-point lift in message association.

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05/04/2016  |  Full story...

Capital One tells ‘story in every wallet’ on Instagram

One of the first financial services brands to advertise on Instagram, Capital One used inventive images in a series of sponsored posts that showcased the mementos people carry in their wallets and the stories behind them.

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01/10/2015  |  Full story...

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