To coincide with the new academic year, Unilever's Pot Noodle offered one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner was given everything they need to live the Uni lifestyle including Pot Noodle-branded t-shirts, trainers, bed sheets, condoms, a year’s supply of Pot Noodle and a “legendary” party.
Brand: Unilever, Pot Noodle | Sector: FMCG, Food and Beverages | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social, Facebook
The snack brand asked for Facebook-submitted photos and videos that best demonstrate the participant's love for the potted noodle.
Brand manager Karl Roche said: “We know many Pot Noodle fans are students, and we’ve been helping them through uni for years. So, we decided to take it a step further and give students the chance to have the ultimate ‘Easy’ uni experience by sponsoring them for a year.”
Nine runners-up also became part of the first ever Pot Noodle 'Fraternity' with the chance to earn cash rewards for completing campus challenges.
The top twenty entries will be put forward to a public vote to decide the ten fraternity members.
Of those ten one will be crowned the Pot Noodle Scholar and live out the rest of the year in the lap of noodle luxury.
For more information and to enter, head to the Pot Noodle Facebook page, and follow the conversation on #PotNoodleScholar.
