Seasonal video case study: Oreo unleashes Halloween ‘Nomsters’

Digital marketing industry case study library

To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day. Fans will be asked to "Name the Nomster," and the best names will be made into custom digital content posted by Oreo later each day. The first video is just 11 seconds long, perfect for Facebook and Instagram.

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy