Case Study: Life Chats | Media: MSN | Country: Greece | Sector: IT telecommunications | Objective: Brand awareness, brand repositioning, buzz | Format: Social media

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LifeChats.jpgAn anarchic Messenger agent, dedicated to showing up the shortcomings of traditional emoticons, sparked a rapid-growing revolution in the way Greek users chat online. “Face” did more than boost interest in the LifeCams and LifeChats range of webcams and headsets. Short-tempered and frequently hilarious, he was soon a star of the most popular Greek blogs with his own Facebook following.

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