KLM plays airline matchmaker with ‘Meet and Seat’

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KLM’s quirky ‘Meet and Seat’ passenger matchmaking campaign has already drawn many plaudits. Now it’s ramping up awareness with a number celebrity endorsements on YouTube. KLM Meet & Seat campaign was designed by Tribal DDB Amsterdam. It lets people who booked a flight find interesting people aboard that same flight. The new Be My Guest campaign supports this launch, letting users have a ‘virtual chat’ with Dutch celebs, with the that chance that may become your travel companion. The campaign, which went live at the end of May, has already notched up over 10 million YouTube views in total across all videos.

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Brand: KLM | Media: YouTube | Country: Netherlands |Sector: Travel | Agency: Tribal DDB Amsterdam | Format: Video

The three videos feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.
In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.

As part of the campaign, travellers could choose a trip sitting next to one of six Dutch icons.

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