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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Netherlands case studies: we currently have 11.

Any agency or media owner can submit case studies to our team and these 11 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Mobile case study: Vodafone tackles stuttering with rap app

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.


10/04/2018  |  Full story...

Chatbot case study: KLM boosts customer interactions 40% with Facebook messenger

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes. The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.

10/10/2017  |  Full story...

Social media case study in China: KLM takes Miffy on world tour

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

24/01/2017  |  Full story...

Facebook “boosted posts” drives ad awareness for Conimex Wok Paste

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.


29/09/2016  |  Full story...

Display ad case study: Electric shock banner puts users in control

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools came up with a shocking campaign to stop founder of hasan & partners and his CEO from lying in a series of radio interviews.

Electric Shock Banner from hasan & partners on Vimeo.

31/03/2016  |  Full story...

Not just for millennials: German retailer targets older consumers on Facebook

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.


18/02/2016  |  Full story...

Case study: Showing image with desired outcome boosts signups 89%

Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. This case study shows how using a picture with a ‘sold’ sign increased signups by 89%.


08/10/2015  |  Full story...

Twitter fail: KLM apologises for offensive Mexico World Cup tweet

Dutch airline KLM was forced to apologise for joke tweet following Netherlands' victory over Mexico at the 2014 World Cup. This case study looks at the perils of tweeting before you think, especially when caught up in the euphoria of sporting victory over large segment of your customer base.


02/07/2014  |  Full story...

Heineken uses Facebook to 'Meet The World In One City'

Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. Heineken launched the effort to drive social engagement around its ongoing "Open Your World" platform. And social will indeed be key to helping Barnaby and Mick complete their mission.

More on this case study…
Brand: Heineken | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Tribal DDB | Format: Facebook, YouTube, Social Media |

17/01/2013  |  Full story...

KLM plays airline matchmaker with ‘Meet and Seat’


KLM’s quirky ‘Meet and Seat’ passenger matchmaking campaign has already drawn many plaudits. Now it’s ramping up awareness with a number celebrity endorsements on YouTube. KLM Meet & Seat campaign was designed by Tribal DDB Amsterdam. It lets people who booked a flight find interesting people aboard that same flight. The new Be My Guest campaign supports this launch, letting users have a ‘virtual chat’ with Dutch celebs, with the that chance that may become your travel companion. The campaign, which went live at the end of May, has already notched up over 10 million YouTube views in total across all videos.

YouTube case study

More on this Case study …
Brand: KLM | Media: YouTube | Country: Netherlands |Sector: Travel | Agency: Tribal DDB Amsterdam | Format: Video

30/08/2012  |  Full story...

Case study: Johnson & Johnson | Sector: Pharmaceutical | Objectives: Brand awareness, brand positioning, traffic generation | Format: Social media, branded content, microsite

Johnson & JohnsonJohnson & Johnson Consumer B.V. (JJCBV) wanted to boost awareness of its o.b. tampon brand among young women in the Netherlands. Because the vast majority of Dutch women aged between 14 and 18 use Windows Live Messenger, the company worked with Microsoft Advertising to create a Personal Expression; a collection of interactive content used in the application. The hugely successful campaign increased brand usage by six percent among the target audience.

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