Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Celebrity Marketing case studies: we currently have 14.

Any agency or media owner can submit case studies to our team and these 14 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Video case study: Table Tennis star takes on robot to get 1m views in 2 days

In March 2014, Industrial robot firm Kuka Robotics ran a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. The teaser trailer for it racked up over a million YouTube views in February, and the full length version eclipsed it. The video has already racked up over 1.2m views on YouTube after just two days online.

31/03/2014  |  Full story...

Video case study: How Jamie Oliver’s YouTube channel got 600,000 subscribers

For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 million monthly views.

21/03/2014  |  Full story...

Twitter case study: How Samsung won the 2014 Oscars with a star-studded selfie

At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest digital technology to reach millions of people.

Watch this ad for the new Galaxy sS5 which aired during the ceremony:

Brand: Samsung | Sector: Mobile | Country: Global | Objective: brand awareness, consideration and purchase | Agency/ Partner: Starcom MediaVest | Format: Viral, Social Media, Twitter, TV, Mobile

13/03/2014  |  Full story...

Video case study: David Beckham bares all in shoppable H&M superbowl TV ad

Ahead of the 2014 SuperBowl Final, H&M let fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial. The Swedish clothes retailer offered viewers the chance to pick from alternative versions of the star performing some impressive stunts as he tries to get to safety in his signature briefs. Voting began ahead of the final and promoted nine pieces from the ex-footballer’s Spring range. The ad was preceded by a Twitter campaign where fans get to choose whether he bares all in the ad or not.

Brand: H&M | Sector: Clothing | Country: USA | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, Sport, YouTube, Video, TV

03/03/2014  |  Full story...

Case study: Mercedes-Benz Tweet Race gets 2m YouTube views

Back in February 2013, Mercedes-Benz used Tweet-powered cars to compete in the world’s first social media road race. This case study looks at how the luxury car maker made smart use of social platforms and video content to generate 25 million brand related Tweets and 2 million YouTube views.

Mercedes-Benz Tweet Race from thepixel on Vimeo.

Brand: Mercedes-Benz | Sector: Automotive | Country: US | Partner/agency: Razorfish | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral, Social media

31/07/2013  |  Full story...

App case study: Reebok 'promise keeper' app helps motivate and engage consumers

Reebok's ‘Promise Keeper’ app engaged users by providing real world benefit and told their social network all about it, and Reebok's trainers. The app they wanted to not only promote the ZigTech running shoe, but also ensure people didn't forget about it too quickly across Europe. The campaign was designed to generate conversation and target people who liked to keep fit, but who sometimes lacked the motivation to do so. This case study looks at how the sports brand generated a click-through rate of 14% of the website, 28% perceiving the Reebok app as their exercising partner and a high user loyalty with above 91% of registered users continuing to use the application since launch.

App case study

26/03/2013  |  Full story... ties with Big Brother with ‘click-to-buy’ page


Channel 5 teamed up with online retailer to offer a ‘click to buy’ website based on products featured in this year’s Celebrity Big Brother reality show. The partnership with Channel 5 and its agency Carat saw supply selected products for the house including home and electrical goods, branded dressing gowns and pink suitcases for the celebrity housemates. The deal also included branded editorial integration, whereby housemates were set a task which involved interacting with products.

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Brand: | Sector: ecommerce | Objective: build brand engagement | Format: Website, TV | Agency: Carat

11/01/2013  |  Full story...

Feeding America grows site traffic 2.5 times using Twitter


Domestic hunger charity Feeding America looked to share their web site content on Twitter to maximize traffic back to their website. The charity targeted audiences who often tweeted about topics very similar to Feeding America's site content. As a result of tweeting about trending topics recommended by the BrightEdge, and tweeting about specific topics (including specific web pages) in those tweets, Feeding America yielded 2.5 times the average traffic levels per post relative to similar Tweets made in the same period.

20/12/2012  |  Full story...

KLM plays airline matchmaker with ‘Meet and Seat’


KLM’s quirky ‘Meet and Seat’ passenger matchmaking campaign has already drawn many plaudits. Now it’s ramping up awareness with a number celebrity endorsements on YouTube. KLM Meet & Seat campaign was designed by Tribal DDB Amsterdam. It lets people who booked a flight find interesting people aboard that same flight. The new Be My Guest campaign supports this launch, letting users have a ‘virtual chat’ with Dutch celebs, with the that chance that may become your travel companion. The campaign, which went live at the end of May, has already notched up over 10 million YouTube views in total across all videos.

YouTube case study

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Brand: KLM | Media: YouTube | Country: Netherlands |Sector: Travel | Agency: Tribal DDB Amsterdam | Format: Video

30/08/2012  |  Full story...

Viral marketing case study: Smartwater: The Jennifer Anniston 'Sex Tape' gets 10m views


With over ten millions views, the Smartwater video or better titled ‘Jennifer Anniston Sex Tape’ has been a smash hit. A humorous self-parody, it includes all the attributes of the ultimate viral; cute animals, dancing babies, and a beautiful woman (Jennifer Anniston) acting seductively. The real reason the video has been successful is that it doesn’t take itself too seriously. It’s a clever campaign that’s able to parody successful viral videos while at the same time weaving together the same ingredients (humour, sex, celebrity) into its own.

YouTube case study

More on this Case study …
Brand: Smartwater | Media: Video | Country: US | Sector: FMCG, Food and Beverage | Agency: Zambezi | Format: YouTube

01/08/2012  |  Full story...

The secret is out there: How Coca Cola used a multi-channel advertising campaign to engage the teen market


Many companies worry about how their brand is being talked about online as it is seems unpredictable and uncontrollable. This case study shows how Coca Cola encouraged conversations to happen about their brand with a multi-channeled digitally focused ad campaign full of relevant, engaging and viral content.

More on this case study:
Brand: Coca Cola | Media: interactive digital marketing | Country: US | Sector: FMCG Drinks | Objective: engage the youth market | Agency: Wieden+Kennedy | Format: multi-channel advertising

Digital Marketing Case Study Video

07/02/2012  |  Full story...

Case study: Coke Wayne Rooney | Sector: FMCG | Objectives: Brand positioning, cut-through, buzz | Format: Online media, viral marketing, social media

Coke Wayne RooneyCoca-Cola needed to find a way of levering a celebrity endorsement to gain cut-through in a tough market. The brand was looking for a technique of messaging that would gain real attention, connecting to the right people and in the right way. The peer referral power of viral marketing offers this promise, but in most cases proves elusive for fast moving consumer goods firms. However, this short video starring English football star Wayne Rooney - proved compelling enough for millions of people to want to send this on. It’s the kind of connection all viral marketing sets out to make but rarely delivers.

Download the case study: Coke Wayne Rooney | Watch the video

26/06/2009  |  Full story...

Case study: Handbag | Agency: Greenlight | Sector: Media | Format: Search case studyAs a leading women’s lifestyle portal, reaches over 1.5 million readers every month, delivering fresh editorial content on fashion, beauty, celebrity gossip, and much more. The brand has gone from strength to strength since it was set up in 1999 and continues to lead the market. handbag is an expanding online business with ambitious growth plans and had worked with Greenlight for over a year to develop a clear and focused paid search strategy aimed at increasing page impressions and reaching new audiences cost effectively.

A series of highly targeted PPC campaigns combined with strategic consultancy on key editorial and online issues, led to an astounding 410% rise in the number of page impressions. Cost per click on all keywords has dropped by 42% on average and the ongoing fine tuning of the campaigns means that the cost per click is now far lower than targeted.

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Agency: Taglab | Client: Lycos | Sector: Media | Objective: Customer acquisition | Format: Viral

Lycos has evolved from an early leader in search to the content portal that it is today. With a large registered user-base for services such as Lycos Mail, Lycos aims to monetise its audience by extending into new content areas, such as XY. XY is a new channel on Lycos, targeting a similar audience to magazines such as Zoo and Nuts. Taglab was developed PR-able content and Viral game featuring user generated content to promote the launch of Lycos UK’s new “XY” men’s channel. The campaign features a Flash photofit style application enabling users to combine the features of celebrity females to design the perfect woman. The images can then be sent to friends or published in an online gallery.

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