The fail trail: How 3 brands handled a social media crisis

Digital marketing industry case study library

csfailtrail.jpg

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three case studies and charts the ‘fail trail’ as companies recover from a social media crisis.

More on this case study…
Brand: Dominos, Nestle, United Airlines | Sector: FMCG, Travel | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: Social Media

SDL created the infographic with data scanned from more than 60 billion posts from 250 million sources such as Facebook, Twitter, video sites and personal blogs.

Fail%20Trail%20infographic.jpg

Source: www.sdl.com/si.

You can share the infographic on Pinterest here.

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy