Welcome to Digital Search Academy
Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimization. It's your fast track to being able to make informed decisions about when, where, and how, to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.
Welcome to your Digital Training Academy: a great way to boost your knowledge and skills, helping you and your team get the most from digital marketing, publishing and communications.
Here is the place you can discuss issues with your tutor and other Academy participants
A few years ago search marketers started approaching us, frustrated by the fact that their campaigns were not working. Whether they were in search agencies or within client companies, they were doing some great work themselves, but it simply wasn't translating into business results. We dug deeper and started to audit search marketing projects to look at the elements and the breaking points. And that's how we built our 10 Steps to Successful Search Marketing.
If you’re new to search engine marketing, then its breadth and scale might feel daunting. Get
Search marketing works for every type of firm and every size of business. We’ve worked with the team at Google to select these case studies to help marketers see just a few of the ways that pay-per-click search engine advertising can drive traffic to your site. 
Google’s co-founder Larry Page gave his name to the ranking tool that describes the importance of a website in terms of its link equity. The complex algorithms behind PageRank are part of the secret of Google’s success, and by understanding the model, search engine optimisation teams can build stronger link equity and social media optimisation strategies.
Download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored seven simple steps for getting started in search. Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get started.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
Book now with our partner: Digital Search Academy @The Search Works 
Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already become a mainstream part of the media mix. These facts and landmarks we collated for participants on the Digital Training Academies are a summary of the internet and marketing development Academy lectures and are intended to present a few highlights of the immense changes created through this industry.
Our market update: search engine advertising 
Knowledge and training are critical for online marketers. Get it right and the internet becomes the most powerful marketing tool there's ever been, but getting it right is not straight forward. That's why I helped set up the Internet Advertising Bureau in 1997, and why I moved on from being its Chief Executive in 2005 to set up the Digital Training Academy. Thousands of marketers need to learn these new skills, so what the Digital Training Academy does is bring together senior industry figures to help them get there. Our team has been training marketers since 2001, and now through the forty academy courses, we have great ways to get your team on the fast track.
