Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

Continue reading "Case study: Orlebar Brown boosts customer lifetime value with personalisation" »

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

Continue reading "Case study: Puretec Fitness revamps eCommerce site" »

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

Continue reading "Mobile commerce case study: Cotton Traders boosts mobile conversion rate 24.8%" »

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

Continue reading "Monsoon boosts website dwell time 29% with shoppable social function" »

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

Continue reading "Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost" »

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

Continue reading "Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%" »

Luxury watch retailer Miltons Diamonds experienced an 87% revenue increase after revising its digital marketing strategy with a James Bond twist.

Continue reading "Social media case study: Watch retailer boosts revenues 87% with James Bond campaign" »

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover - created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

Continue reading "Web design case study: Why Beauty Bay decided to break the rules" »

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

Continue reading "Analytics case study: How Five Guys used big data to boost burger sales" »

Reality show Love Island UK series helped the show’s official sponsor Missguided, double website visits from the television show’s fans. This case study looks at how the clothes retailer, and other brands in the 'fast fashion' industry got a boost from the popularity of the ITV show.

Continue reading "Sponsorship case study: Love Island fuels fashion growth for MissGuided" »

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

Continue reading "Analytics case study: How Viber increased messaging by 15% for one billion users" »

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

Continue reading "How Temple Spa doubled mobile revenue by adapting to online shopper preferences" »

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

Continue reading "Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger" »

Cunard and P&O Cruises, pioneers of world cruising, partner with Monetate to optimise the mobile checkout process and transform the customer experience.

Continue reading "PO Cruises optimises mobile experience" »

Upmarket clothes retailer Hackett used StoreForce Workforce Management Plus)platform to increase sales by allowing them to maximise the effectiveness of its sales team.

Continue reading " Hackett boosts online customer service with StoreForce " »

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

Continue reading "Heinz lets shoppers ‘eat’ their Instagram posts" »

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

Continue reading "Snapchat case study: How Paris turned Millennials into ambassadors for the city" »

Premium brand DS Automobiles worked with Bing Ads and using Remarketing in Paid Search to drive leads up and costs down.

Continue reading "Search case study: DS Automobiles drives leads up and costs down" »

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.

Continue reading "Mobile case study: Gordon’s Gin taps into train data to quench commuter’s thirst" »

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

Continue reading "Birchbox uses Instagram Stories to turn inspiration into action" »

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

Continue reading "Instagram case study: OGX beauty brand reaches millennials with global strategy" »

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

Continue reading "Activia reaches 3m in Italy with Instagram Stories" »

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

Continue reading "April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk" »

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.

Continue reading "Mobile case study: Vodafone tackles stuttering with rap app" »

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

Continue reading "Video case study: Lynx answers Guys’ most-searched questions about being a man" »