Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal) »

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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Continue reading "Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)" »

Santander uses cross-screen tactics to engage audience »

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

Continue reading "Santander uses cross-screen tactics to engage audience" »

L'Oréal delivers precision marketing through DoubleClick »

DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels


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Search case study: Dulux proves AdWords ROI is 9:1 »

Dulux wanted to understand the true impact of AdWords in driving people to physical stores. This case study looks at how the paint retailer used Google AdWords to boost return on investment.

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Rama relaunches South African margarine brand with Facebook video ads »

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.

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Femibion uses Facebook to support product sampling campaign »

German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.

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Listerine targets youngsters for Ramadan with Facebook ads »

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

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Continue reading "Listerine targets youngsters for Ramadan with Facebook ads" »

How MAC Cosmetics identified wasted impressions and increased conversions with people-based marketing »

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.

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Continue reading "How MAC Cosmetics identified wasted impressions and increased conversions with people-based marketing " »

Social media case study: Crock-Pot wins Super Bowl (without a commercial) »

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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Continue reading "Social media case study: Crock-Pot wins Super Bowl (without a commercial)" »

Sunsilk Vietnam translates “The Language of Hair” »

Sunsilk wanted to stand out from the cluttered shampoo market in Vietnam with a new campaign targeting young women in their twenties.

Continue reading "Sunsilk Vietnam translates “The Language of Hair”" »

Dunkin’ Donuts gets fans to recreate Shark Week »

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

Continue reading "Dunkin’ Donuts gets fans to recreate Shark Week" »

Mobile case study: Diageo creates AI-powered bartender »

With more people hosting smaller house gatherings instead of big, flashy parties, Diageo developed SIMI, the AI-powered bartender, to deliver an engaging, helpful brand experience in India.

Continue reading "Mobile case study: Diageo creates AI-powered bartender" »

Top 10 Super Bowl ads: Pepsi gets most social buzz »

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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Continue reading "Top 10 Super Bowl ads: Pepsi gets most social buzz" »

KLM uses people based measurement to prove the impact of its mobile ad spend »

Deciding how to split a marketing media budget can be difficult without in depth measurement and insights from previous campaigns. Airline KLM believed that mobile ads were important, but to what extent when the majority of their sales take place on a desktop? KLM needed to set up cross device customer tracking so that they could discover the real impact mobile was having on sales.

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Continue reading "KLM uses people based measurement to prove the impact of its mobile ad spend" »

NET-A-PORTER uses people based measurement results to target their audience and allocate budgets »

NET-A-PORTER and MR PORTER are premier online luxury fashion stores. The company wanted to sharpen their campaign plans by finding smarter ways to target their audience and allocate budgets. In order to do this the fashion ecommerce store decided to use people based measurement tools rather than just traditional cookies to gain much deeper insights to their customers path to purchase and in turn allocate media budgets accordingly.

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Continue reading "NET-A-PORTER uses people based measurement results to target their audience and allocate budgets" »

Digital marketing in the Middle East: Mondelēz consolidates brand online »

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.

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Continue reading "Digital marketing in the Middle East: Mondelēz consolidates brand online" »

YouTube case study: Omo pushes ‘Dirt is Good’ message to Gulf region »

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.


Continue reading "YouTube case study: Omo pushes ‘Dirt is Good’ message to Gulf region" »

Digital pharmaceutical case study: Energy BBDO and Bayer Test ‘The HeroSmiths Theory’ »

In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand’s aspirin by calling on an ordinary group of people to step up as “HeroSmiths.”


Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.


Continue reading "Digital pharmaceutical case study: Energy BBDO and Bayer Test ‘The HeroSmiths Theory’" »

Instagram case study: DiGiorno takes on takeaways with ‘Plan A’ pizza story »

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.


Continue reading "Instagram case study: DiGiorno takes on takeaways with ‘Plan A’ pizza story" »

Journalist-powered search engine tackles 'fake news' »

French news organisation Liberation decided to take on a fight against fake news and hoaxes to clean the information landscape when the French presidential election entered its final stage in March last year. The result, Liberation took a bold step to stop the bleed and countered the algorithms that connect news article together without considering sources and created the first human search engine by gathering a team of journalists to answer any question asked with curated and sourced information. It started with “Desintox”, an exclusive twitter service before launching Checknews, the slowest search engine on the market, also, its most reliable.


LIBERATION - CHECK NEWS from The CABS on Vimeo.

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Mobile case study: Lego tells Instagram story about new playset »

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.

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Instagram case study: Nestea boost purchase intent with video ads »

Iced tea giant Nestea ran a variety of Instagram ads to successfully introduce its new iced tea drinks, achieving a 5-point lift in purchase intent overall.

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Budweiser revives a Brazilian basketball legend to share its core values »

“Being true to your choices is what makes you an icon”. Oscar Schmidt is a retired Brazilian basketball legend who mostly played in his country and in Europe between the 80s-90s. The all-time leading scorer in the history of basketball was naturally drafted to play in the NBA in 1984 but due to an old ruling which prohibited playing for the NBA and any other team, he rejected the offer so he would be allowed to play for his national team. He chose the “hard way” to become a famous player so in 2016, Budweiser who sponsors the NBA in Brazil partnered with ESPN to give Oscar a remarkable tribute and the challenge he always deserved at a time where Brazil got suspended from international competitions by the FIBA.

Continue reading "Budweiser revives a Brazilian basketball legend to share its core values " »

IKEA Retail Therapy case study: How IKEA creatively used search to get products seen where they wouldn’t normally be seen »

In November 2016, IKEA launched the “Retail Therapy” ad campaign created by the Swedish advertising agency Åkestam Holst, which renamed Ikea products after commonly searched relationship problems in Sweden. This case study looks at how search can drive product discovery by incorporating an SEO perspective into product naming – while bringing a smile on people’s faces.


IKEA RETAIL THERAPY from Ourwork on Vimeo.

Continue reading "IKEA Retail Therapy case study: How IKEA creatively used search to get products seen where they wouldn’t normally be seen" »

Bilka boosts in-store sales with Facebook ads »

Danish supermarket Bilka used Facebook’s store visits ad objective to encourage people to shop at its multiple stores, helping to drive 45,000 store visits.

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Continue reading "Bilka boosts in-store sales with Facebook ads" »

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