Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash »

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

Continue reading "Video case study: Coke pits Hulk against Ant Man in Super Bowl smash" »

Video case study: Pokemon gets 25m views with first Super Bowl ad »

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

Continue reading "Video case study: Pokemon gets 25m views with first Super Bowl ad" »

YouTube case study: Nike gets emotional to celebrate historic Cubs win »

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

Continue reading "YouTube case study: Nike gets emotional to celebrate historic Cubs win" »

Video case study: Dove's gets men's hearts thumping with ‘real beauty’ test »

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

Continue reading " Video case study: Dove's gets men's hearts thumping with ‘real beauty’ test" »

Video case study: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’ »

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

Continue reading "Video case study: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’" »

YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent »

To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.


Continue reading "YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent " »

Fake Instagram profile highlights unseen dangers of drink addiction »

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

Continue reading "Fake Instagram profile highlights unseen dangers of drink addiction" »

Tumblr case study: Boots body confidence campaign increases brand perception »

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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Continue reading "Tumblr case study: Boots body confidence campaign increases brand perception" »

Secret “stress test” video tackles gender wage gap »

This smart online video campaign for P&G’s Secret Deodorant connects 'stress sweat' to generational struggles by addressing the gender pay gap.

Continue reading "Secret “stress test” video tackles gender wage gap" »

Pantene‘ Dad Do’ challenges NFL players style to daughters' hair »

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.

Continue reading "Pantene‘ Dad Do’ challenges NFL players style to daughters' hair" »

Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign »

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.


Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.


Continue reading "Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign" »

World Zombie Day goes viral with Snapchat geo-filters »

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.


Continue reading "World Zombie Day goes viral with Snapchat geo-filters " »

Gamification case study: Emirates bank rewards exercise with better savings via fitness app »

Emirates NBD bank made smart use of gamification to promote its savings accounts, by rewarding customer that kept fit with better interest rates via a mobile app.


Continue reading "Gamification case study: Emirates bank rewards exercise with better savings via fitness app" »

AN commerce brand converts makeup fans on Instagram »

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

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Continue reading "AN commerce brand converts makeup fans on Instagram" »

SEO case study: Lloyds Pharmacy Online Doctor boosts organic search »

Click Consult formulated a search strategy that would help to deliver commercial results across key product areas for LloydsPharmacy Online Doctor, leading to a 144% increase in organic sessions and a 77.59% increase in organic revenue.

Continue reading "SEO case study: Lloyds Pharmacy Online Doctor boosts organic search" »

Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack" »

Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.


Continue reading "Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"" »

Facebook “boosted posts” drives ad awareness for Conimex Wok Paste »

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

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Continue reading "Facebook “boosted posts” drives ad awareness for Conimex Wok Paste" »

Facebook case study: Axe Poland lowers cost per reach by 73% »

Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.

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Continue reading "Facebook case study: Axe Poland lowers cost per reach by 73%" »

Indian delivery service boosts app installs with Instagram »

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

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Continue reading "Indian delivery service boosts app installs with Instagram" »

Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns” »

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

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Continue reading "Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”" »

Kitkat boosts local audience in India with Instagram campaign »

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

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Continue reading "Kitkat boosts local audience in India with Instagram campaign" »

Video case study: Colgate boosts brand interest 1116% with YouTube push »

To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."

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Continue reading "Video case study: Colgate boosts brand interest 1116% with YouTube push" »

Samsung “most trustworthy Olympics sponsor brand”- survey »

Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonald's is the least trusted, according to new research.

Continue reading "Samsung “most trustworthy Olympics sponsor brand”- survey" »

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad »

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

Continue reading "Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad " »

Case study: Coverfox.com targets forgetful drivers with interactive campaign »

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.


Continue reading "Case study: Coverfox.com targets forgetful drivers with interactive campaign " »

Browse our case studies library

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