Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Hostelworld used Dynamic Search Ads (DSA) to plug gaps in their regular keyword-driven campaigns, and achieve maximum coverage of long-tail traffic. This case study looks at how the hostel brand saw conversions rise 13x year-on-year, with conversion rates 6x higher and CPCs 30% lower than those achieved by generic keyword campaigns.

Continue reading "Hostelworld boosts efficiency with Dynamic Search Ads" »

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

Continue reading "Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100%" »

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

Continue reading "YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen" »

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

Continue reading "Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political" »

Beer brand Efes teamed up with Shazam in Turkey to create an emotional link with its fans. The new brand, called “Müzik Bu Kapağın Altında" - literally “the one with music under its cap” reached 4.5m users who collectively turned in 10 million Shazam sessions.

Music is Under This Cap - Shazam from Instant DCPC on Vimeo.

Continue reading "Efes Pilsen puts music under the cap in Turkey" »

Pet owners often think of their animals as unique, so Royal Canin put this to good use in Russia with clever personalised e-mail coupons and local offers tailored to each website subscriber. This case study shows how 74% of people whio opened the email went on to the online ordering platform.

Continue reading "Mobile case study: Royal Canin runs “Offers Factory” for pets in Russia" »

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.

Continue reading "Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app" »

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

Continue reading "Deichmann Poland uses Facebook Canvas to boost brand awareness" »

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

Continue reading "Social media case study in China: KLM takes Miffy on world tour" »

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

Continue reading "Social media case study: ASOS reaches Russian audience through VK and Yandex" »

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

Continue reading "Twitter fail: British Gas in hot water over "tacky" Bowie tweet" »

As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft's chatbot going rogue on Twitter to Gmail's backfiring April Fool's joke, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2017...

Continue reading "The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself " »

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.

Continue reading "Tesco mobile coupon trials pay off big time" »

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.

Continue reading "Nescafé gives students study break with “Instant Manga” app campaign" »

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.

Continue reading "Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create" »

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

Continue reading "Twitter case study: Spanish retail app uses smart targeting to boost installs" »

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

Continue reading "Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand" »

Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.

Continue reading "#HardWokLife: Maggi uses Facebook Video to boost ad recall" »

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.

Continue reading "Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby”" »

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.

Continue reading "Gaming case study: Arnie sparks mayhem in Mobile Strike elavator" »

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

Continue reading "Video case study: Cristiano Ronaldo loses his powers in Nike ad" »

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

Continue reading "Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)" »

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

Continue reading "River Island goes VR for London Fashion Week promo" »

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

Continue reading "Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads " »

Clarks USA increased conversion rates by 130% after implementing Criteo’s advanced bidding technology. The footwear brand’s ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

Continue reading "Search case study: Clarks boosts conversion rates 130% with smart targeting " »