Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Social media marketing: How Sprite got 2 million Snapchat views »

In November 2015 Sprite Brazil put Snapchat codes on all its cans, resulting in a surge of activity on the social messaging platform with more than 2 million views in a few days. The Snapchat codes on the cans act like QR codes and led consumers directly to accounts on the messaging app.

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Continue reading "Social media marketing: How Sprite got 2 million Snapchat views " »

Mobile case study: KFC location tech tempts consumers away from its competitors »

Back in October 2015, KFC used mobile location technology to tempt consumers into its restaurants and away from competitors in a campaign to promote its new burrito food range.

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Continue reading "Mobile case study: KFC location tech tempts consumers away from its competitors" »

Email case study: HouseTrip triples open rates with contextualised targetting »

HouseTrip used a smart email camapign to to drive incremental bookings by engaging with potential holidaymakers through tailored emails. This case study looks at how the holiday rental marketplace boosted open rates by a factor of three.

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Continue reading "Email case study: HouseTrip triples open rates with contextualised targetting" »

Not just for millennials: German retailer targets older consumers on Facebook »

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.

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Continue reading "Not just for millennials: German retailer targets older consumers on Facebook " »

Social shopping case study: How the Goat Mug got 50% of its sales via Facebook »

An innovatively designed portable coffee mug gained a worldwide audience through a series of campaigns aimed at urban, design-conscious coffee lovers.

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Continue reading "Social shopping case study: How the Goat Mug got 50% of its sales via Facebook " »

Search case study: How Frooition cut marketing costs 65% via smart SEM »

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

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Continue reading "Search case study: How Frooition cut marketing costs 65% via smart SEM" »

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ »

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.


Continue reading "Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’" »

Facebook case study: Lego videos build brand awareness among mums »

Iconic kids’ toy brand Lego created a highly engaging awareness campaign with Facebook video that re-established its value in developing children’s imaginations.


Lego - What's the Story of a Kronkiwongi from Gramercy Park Studios on Vimeo.


Continue reading "Facebook case study: Lego videos build brand awareness among mums" »

Super Bowl case study: How 12 big ads performed on social media »

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

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Continue reading "Super Bowl case study: How 12 big ads performed on social media" »

Halwani Bros direct response campaign gets 5x more reach than expected »

Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.

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Continue reading "Halwani Bros direct response campaign gets 5x more reach than expected" »

Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing »

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

Continue reading "Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing" »

Top 10 branded Vines of 2015 »

Twitter's short form video sharing platform Vine celebrated its third birthday this week.


Continue reading "Top 10 branded Vines of 2015" »

TV fail: Microsoft Surface tablets go offline during live NFL playoff »

A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.

Continue reading "TV fail: Microsoft Surface tablets go offline during live NFL playoff" »

Politics case study: How smart social targeting helped Conservatives win the UK election »

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

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Continue reading "Politics case study: How smart social targeting helped Conservatives win the UK election" »

Marketing personalisation case study: Toyota USA makes 100,000 versions of same Facebook ad »

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

With 194 net hp in the all-new RAV4 Hybrid, getting to your next adventure is half the fun.

Posted by Toyota USA on Tuesday, January 12, 2016

Continue reading "Marketing personalisation case study: Toyota USA makes 100,000 versions of same Facebook ad " »

Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash »

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

Continue reading "Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash" »

Periscope puddle: How brands waded in to a social media spectacle »

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

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Continue reading "Periscope puddle: How brands waded in to a social media spectacle" »

Facebook case study: Knorr boosts social sampling in Poland »

When Knorr wanted to reach Polish consumers at scale to drive sampling and sales, it turned to Facebook and achieved stunning results.

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Continue reading "Facebook case study: Knorr boosts social sampling in Poland" »

Innocent makes a splash with Facebook video »

Innocent drinks brand used Facebook video to launch its new coconut water, leading to refreshing uplifts in recall, familiarity and purchase intent.

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Continue reading "Innocent makes a splash with Facebook video" »

Milka Poland offers 'last square' on Facebook »

The popular confectionery brand used Facebook video and carousel ads to create an emotional bond with chocolate lovers, with mouth-watering results.

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Continue reading "Milka Poland offers 'last square' on Facebook" »

Viral video marketing case studies: the 25 best virals of 2015 »

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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Continue reading "Viral video marketing case studies: the 25 best virals of 2015" »

Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof »

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

Continue reading "Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof" »

Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity »

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

Continue reading "Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity" »

Video case study: Heart-wrenching Met Life ad shows sacrifices parents make »

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

Continue reading "Video case study: Heart-wrenching Met Life ad shows sacrifices parents make" »

Viral marketing case study: Game of Thrones- The Musical gets 15m views »

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

Continue reading "Viral marketing case study: Game of Thrones- The Musical gets 15m views" »

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