Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Social media marketing case study: How Clinique targeted millennials with their #FaceForward campaign on Tumblr »

Clinique boosted its influence among young women by taking its #FaceForward campaign to Tumblr.

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Continue reading "Social media marketing case study: How Clinique targeted millennials with their #FaceForward campaign on Tumblr" »

Graphical advertising creative case study: How Audi teamed up with InSkin Media Singapore to raise brand awareness »

In 2015 InSkin Media (ISM) Singapore partnered with Mediacom to help promote Audi's new A1 Sportback Model. The ad encouraged users to interact with the creative with buttons to change the colour of the car.

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Graphical advertising creative: How the automotive industry is getting creative with full page skin ads »

InSkin Media have been working with numerous automotive manufacturers to create bespoke full page skin ads to boost brand awareness.

Continue reading "Graphical advertising creative: How the automotive industry is getting creative with full page skin ads" »

Capital One tells ‘story in every wallet’ on Instagram »

One of the first financial services brands to advertise on Instagram, Capital One used inventive images in a series of sponsored posts that showcased the mementos people carry in their wallets and the stories behind them.

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Continue reading "Capital One tells ‘story in every wallet’ on Instagram " »

Instagram case study: Maybelline mobile product demos boosts sales »

Maybelline New York used Instagram to raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales. Aurelie de Cremiers Marketing Director, Maybelline New York 16pt 3pt lift in brand awareness lift in message association 2.4x uplift on Maybelline Brow sales.

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Social media case study: How French Connection created the new nude with #MINDFCUK »

In the early 90s French Connection created a storm of controversy when they began using the branding fcuk. For the launch of French Connection’s SS15 collection, French Connection wanted to bring back its convention busting fcuk brand personality and with the help of agency Lost Boys they created the social media campaign #MINDFCUK.


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OMO ‘Fast Maths’ app educates South African kids »

South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential – was in a good place to make it happen.

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Taco Bell social media ‘Blackout’ drives record app sign-ups »

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.


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How Audi won the Super Bowl with Snapchat »

Super Bowl Sunday is the biggest advertising day of the year, so how could a car brand stand out from the scrimmage? In 2014, Audi sent followers funny Snapchat pictures relevant to the game in real time. The campaign generated millions of earned impressions and introduced Audi to a new generation of consumers.


Continue reading "How Audi won the Super Bowl with Snapchat" »

Instagram case study: KFC parodies rich lifestyle with #LittleMoneyBigFun »

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.


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Influencer marketing: Marriott hotels »

Influencer marketing is becoming a greater part of the digital marketing mix, as brands look to key advocates to spread the word. This case study will look at how Marriott hotels are leading the way with content marketing by collaborating with key influencers.

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Kids clothing maker gets 8.9% turnover boost through cart abandonment strategy »

Sunuva is UK-based retailer of kids UV swimwear and beachwear that is validated by the British Skin Foundation. Its products are stocked in major department stores and independent boutiques all around the world, and the brand has a strong celebrity following.

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Continue reading "Kids clothing maker gets 8.9% turnover boost through cart abandonment strategy " »

Paid search case study: Snickers Google misspellings »

In order to build on the success of Snickers’ “You’re Not You When You’re Hungry” campaign, the popular chocolate brand created an original search campaign based around misspelled words. The campaign capitalized on an existing digital behavior, misspelling words, and played on this to imply that users were so hungry they can’t even spell properly.


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Digital case study: How Uber cracked China where Google and Facebook have stalled »

Uber’s top ten cities are no longer just in the US, four of the top ten are now in China, and if growth continues at the current rate China will overtake the US as Uber’s largest market. What’s most remarkable about Uber’s growth in China is the fact that it’s a tech company which collects customer data. Few companies of this nature have managed to succeed in China; other companies which collect customer data such as Amazon, Facebook, Google and Twitter have failed or are struggling to remain competitive.

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Continue reading "Digital case study: How Uber cracked China where Google and Facebook have stalled" »

China case study: American Airlines boosts US tourism with content campaign »

Building a premium brand in China is a tricky task. But American Airlines took a long term approach to build quality content, developing a leading online resource for Chinese citizens traveling to America. This content marketing case study shows how, with a limited budget coupled with aggressive targets brands can get strong results.


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Email case study: Oak Furniture Land uses geo-targeting boosts revenue 30% »

Oak Furniture Land wanted a new digital campaign that linked its online presence with its 62 stores around the UK. This case study shows how the furniture retailer made smart use of localised targeting to boost revenue by 30% year on year.

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Continue reading "Email case study: Oak Furniture Land uses geo-targeting boosts revenue 30%" »

Marketing fail: Flipkart 'sexist' customer emails go viral on Twitter »

In August 2015, Flipkart was forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer. This case study looks at the fall out from the marketing blunder, and why brands should think before they click 'send'.

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EE proves search ads drive in-store sales »

Proving the link between online ads and offline sales is the holy grail of digital marketing. This case study shows how geo-marketing testing with Google, Mobile network EE was able to research its customers path to purchase and found that for every 1 online sale driven through search, it drove an additional 2.6 offline in-store sales.


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Facebook case study: German biscuit maker connects to younger audience »

Germany’s famous biscuit-maker used Facebook mobile to build new emotional connection with a younger audience, reposition its brand in everyday life and achieve great sales results on just 6% of its media budget.

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Social media fail: McDonald's refuses Burger King truce in ‘McWhopper for peace’ bid »

In a novel marketing stunt, Burger King invited McDonald's to put aside rivalries for just one day, and make a 'McWhopper' for World Peace Day. But all did not go to plan as its larger rival refused to bite the bait…


Continue reading "Social media fail: McDonald's refuses Burger King truce in ‘McWhopper for peace’ bid" »

Instagram case study: Philadephia gets 41% uplift in Christmas sales with party push »

Philadelphia was one of the first brands in Australia to use Instagram advertising. The campaign captured the attention of foodies and achieved a lift in key brand metrics as well as product sales.

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Continue reading "Instagram case study: Philadephia gets 41% uplift in Christmas sales with party push" »

Instagram case study: L'Oreal exceeds brand recall with winter camapign »

L’Oréal Paris ran a winter-themed ad campaign on Instagram in Canada to raise awareness and tell their story. In bold, vividly colored photographs the campaign helped increase both recommendations and ad recall with the cosmetic company’s target audience.

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Continue reading "Instagram case study: L'Oreal exceeds brand recall with winter camapign" »

Search marketing case study: Kleenex boosts sales 40% using Google flu data »

How do you use Google to tell when someone will catch a cold? This innovative search marketing campaign from Kleenex used keyword data to pinpoint cities nationally with flu outbreaks in real time, boosting tissue sales 40% with a little help from Doctor Google…

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Swimshop gets 41% customer boost with new promotion tech »

In August 2015, Sports Directs’ sister company Swimshop saw a 41% customer participation rate with a new promotions technology that gives shoppers the chance to win their purchases for free.

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#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth »

A hashtag campaign on Twiter aimed to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network. This case study looks at Twitter helped amlify an important message.

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Continue reading "#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth " »

Browse our case studies library

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