Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

In 2016, the Swedish Tourist Association (STF) launched “The Swedish Number” with support from Intelecom. The campaign let “people from all over the world to speak to a randomly selected Swede about anything…

Continue reading "Cannes Lions case study: ‘The Swedish Number’ lets world call a random Swede" »

ASB, one of the leading banks in New Zealand developed a modern spin on the classic moneybox will help make saving magic again. This case study looks at how the Australian firm brought the piggybank into the 21st century.

Continue reading "App case study: ASB bank Digital piggybank for kids" »

After a long battle to get a taco added to the emoji keyboard, Taco Bell celebrated its victory in style by creating the #TacoEmojiEngine which was built directly into Twitter. All people needed to do was tweet the new taco emoji with one of the other 1,295 emojis @tacobell to receive a personalized GIF combining them. The campaign generated more than half a million tweets in the first 5 days and won a Cannes Lions Gold award.

Continue reading "Social media case study: Taco Bell gets fans using the new taco emoji on Twitter " »

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

Continue reading "Virtual reality case study: New York Times takes news to a new generation " »

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.

Continue reading "Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery" »

UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).

Continue reading "Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video" »

This social media video for Ariel washing Powder was hailed by Facebook's Sheryl Sandberg as “one of the most powerful” she'd ever seen. The Indian ad campaign encouraged men to do their fair share of housework.

Continue reading "Cannes case Study: Ariel washing powder gets dads to #sharetheload" »

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.

Continue reading "Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views" »

Snapchat and Kraft Macaroni & Cheese partnered to create a playful Lens to take Snapchatters back to their childhood, getting a 13% lift in purchase intent for the food brand, reaching 20 million people.

Continue reading "Kraft Mac & Cheese reaches 2 million with Snapchat Sponsored Lenses" »

Gatorade made a big splash on Super Bowl Sunday with a Snapchat Sponsored Lens a “sponsored lens” for Snapchat that received a record number of views for the ad product.

#SB50 may be over but the #GatoradeDunk @Snapchat lens lives on with 100 million+ views! Get dunked today. pic.twitter.com/1b7FHwE7No

— Gatorade (@Gatorade) February 8, 2016

Continue reading "Snapchat case study: Gatorade breaks records with Sponsored Lens" »

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

Continue reading "Switch from TV and banners to Facebook boosts sales for Fjordland" »

Bank of America created Better Money Habits (BMH), an online resource to help people understand their money. The site is open to anyone, with a focus on those just starting out – millennials. With the help of Promoted Pins, BMH content reached nearly 6 million people in less than 5 months and generated more than 29,000 saves.

Continue reading "Pinterest case study: Bank of America engages millennial savers" »

To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting.

Continue reading "Video marketing case study: How BMW created the most watched Canadian car brand film ever" »

At a cost ranging between $100,000 up to $750,000 for 24-hour, Snapchat Lenses are the most premium add to buy on the app. But is it worth it? Cadbury’s recently bet half its brand ad budget on the format for Crunchie’s 'Obey your Mouth' campaign to find out…

Continue reading "Cadbury’s Crunchie spends half of digital ad budget on Snapchat lenses" »

This NBA season the Detroit Pistons made innovative use of dynamic emails to keep fans up to date with the latest basketball scores. This case study looks at how the US basketball team got a 49% increase in mobile engagement with live updating emails.

Continue reading "Email case study: Detroit Pistons sends self-updating emails to fan’s inboxes" »

Fashion brand Closet London saw a major uplift in revenue and conversion rates as a result of implementing a personalised email strategy with Bronto Software, getting a 2900% increase in email based revenue alone.

Continue reading "Email case study: Closet London gets 50 times more conversions through personalisation" »

Burger King launched on Snapchat in Argentina with a novel campaign that encouraged users to ‘flame grill’ competitor’s burgers. This case study looks at how the smart interactive approach to a new platform earned the fast good chain 4.1 million new fans.

Continue reading "Snapchat case study: Burger King ‘grills’ competitors with lenses competition" »

Neutrogena wanted to advertise its new Beach Defense sunscreen during sunny days, but didn’t want to limit its media to weather forecast apps. By combining weather- and location-based technology, the brand automatically activated its ads based on real-time UV conditions and distance from Neutrogena retailers to create a relevant, engaging campaign that drove awareness and sales.

Continue reading "Mobile case study: Neutrogena sun activated advertising" »

US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.

Continue reading "Instagram case study: Men’s grooming brand boosts sales 14 times over with smart targeting " »

Global auto manufacturer BMW which recently celebrated its 100th birthday, embracing marketing innovations by forming partnerships with brands like xAd and Amplifi using location-based technology to reach desired audiences with the right content, at the right time, in the right place. This case study looks at how the car maker used a location-based marketing campaign to drive sales of its 7 Series.

xAd Showcase BMW X-RAY from xAd Design on Vimeo.

Continue reading "Mobile case study: Location data gives BMW UK the edge " »

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

Continue reading "Website optimisation case study: M&S gets 6% sales boost through personalisation" »

For two weeks, Sport Chek replaced its trusty paper circulars with Facebook ads. "The results of this test," says Duncan Fulton of Sport Chek, "blew our minds. This case study looks at the secret behind the publication’s success.

Continue reading "Social content case study: Sport Chek swaps newspaper for Facebook ads" »

Three, with their puppet hero Jackson, wanted to raise awareness of the #makeitright campaign and their brand. Using Google Preferred, TrueView and the very latest techniques in remarketing they achieved "mind-blowing" results that lifted brand metrics, including ad recall and brand search interest.

Continue reading "Video case study: Remarketing pays off for Three’s #makeitright YouTube campaign" »

BillBachao is an India-based company that helps people find the most suitable mobile plans for their needs. Through studying user’s usage patterns and applying big data analytics, the app aims to save money for 70%+ of people in India who overpay for their telecom services.

Continue reading "Twitter case study: BillBachao boosts app downloads in India " »

Snack food company Teman Nabati reached new audiences with a followers campaign on Twitter. This case study looks at how the Indonesian brand beat its follower growth goals by 42%.

Jalan-jalan bareng orang terkasih, malam minggu gini enaknya jajan Nabati ;) pic.twitter.com/FdGW4riI5Z

— Teman Nabati (@TemanNabati) December 5, 2015

Continue reading "Twitter case study: Snack food brand uses A/B tests to optimise tweets" »