Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Twitter case study: How Airbnb used promoted Tweets to spread the world »

Airbnb is an online community marketplace where people can list, discover and book accommodation in countries all over the globe. The online marketplace is very diverse finding accommodation for users whether it is a bed for the night, a castle for a week or even a villa for a month. When Airbnb (@Airbnb) increased its listings to include a new range of monthly sublets it used Twitter to spread the word.

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Video case study: How Dermablend increased brand awareness at the Zero Moment Of Truth (ZMOT) »

In 2011 professional make-up brand Dermablend’s video of tattooed model Rick Genest went viral as the video showed Genest appearing to scrub away his skin (actually a Dermablend cover up) to reveal his skeletal tattoos underneath. Dermablend capitalised on a viral video it produced when it worked with Google to take the video to the Zero Moment Of Truth (ZMOT) and create a YouTube masthead campaign.


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Regulation fail: Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning »

In June 2015, Twitter pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity. This case study looks at why brands and publishers need to consider the medical implications of their ads.

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Video case study: Lotus invites strangers for ‘blind coffee’ dates »

In a social experiment, Lotus Bakeries paired random people up for coffee meetings. This case study looks at how the ad achieved a 54% growth in Facebook fans with a 92% increase in brand interations.

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Social media management case study: Bugaboo bikini mum sparks controversy »

With content marketing spilling onto social media, the context of each post becomes crucial- as one baby buggy manufacturer learned the hard way. In July 2015, a photo of young bikini-clad model and mum running with a Bugaboo stroller caused outrage on Facebook. The image, originally published as part in a Vogue Netherlands article, was then posted on Bugaboo's Facebook and Instagram profiles- prompting reactions from admiration to disgust. This case study examines the lessons we can learn from this social media storm.

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Social media marketing case study: Eau Thermale Avène increases its share of voice by 1800% »

Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight’s campaign for Eau Thermale Avène drove two million social impressions within three months.

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M-commerce case study: How GHD used paid search to optimise its mobile website »

This case study looks at how media agency Greenlight worked with GHD, a hair care manufacturer, to implement a mobile strategy to achieve year on year growth in net revenue.

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Snapchat case study: Candy brand Sour Patch Kids have a sweet year on Snapchat »

Mondelez’s Sour Patch Kids launched on Snapchat partnering with Vine Star Logan Paul to market directly to teens. This case study looks at how the sweet brand used a popular new communication plaform to get 120,000 new followers on the channel.

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Search case study: How Sky improved the quality of its customer support journey »

Sky is the UKs leading telecommunications company, providing top class television, telephone and broadband internet services to consumers. In order to maintain a quality driven customer support journey, Sky worked with Greenlight to ensure that a relevant and useful help and support page was highly visible for all consumer search queries.

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Data insights case study: glh hotels boosts marketing performance with smarter analytics »

glh Hotels is a group of hotels including the Thistle and five luxury Guoman properties that are based in the UK. This case study looks at how the chain made smart use of data to join up insights across its portfolio of hotels.

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Crisis management case study: Nestlé’s Maggi noodles banned in India »

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. This case study looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.

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Display ad case study: Heineken inspires adventure with page takeovers »

Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad.

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Gamification case study: Chipotle boasts ethical fast food with ‘The Scarecrow’ »

Back in 2013, Chipotle's The Scarecrow animation and app game marked a new step in the gamification- topping the iTunes charts and overtaking Taco Bell for social media success.

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Laneige display ads get 90% ad recall »

Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall.

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Cannes Lions case study: Vodafone’s secret app gives women in Turkey a lifeline »

This year’s Grand Prix winner of the Cannes Lions 2015 Media category was Vodafone for their red light app. The secret app was disguised as a flashlight and enabled women in Turkey to ask for help when they were in danger of domestic violence.


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Cannes Lions case study: Under Armour kicks its way to the top »

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.


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Cannes Lions case study: Always gets 58m YouTube views with 'Like a Girl' »

This year’s Grand Prix winner of the Cannes Lions 2015 PR category was feminine care product brand Always (P&G) for their “Like a girl” campaign. The campaign highlights the differences in how young women, girls and boys perceive the phrase “like a girl”.


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Cannes Lions case study: Lucky Iron Fish Project boosts health in Cambodia »

The ‘Lucky iron Fish’ project aimed to tackle iron deficiency in Cambodia by encouraging people to cook with a block of iron in their saucepans. His case study looks at how the product and social media campaign improved the luck of 10,000 families in Cambodia.

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Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’ »

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.

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Cannes Lions case study: Domino's emoji pizza orders »

Earlier in 2015, Domino's took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

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Cannes Lions case study: Geico wins top prize for ‘unskippable’ pre-roll ads »

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


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Marketing fail: Heinz QR codes accidentally link to ‘saucy’ porn site »

In a stark warning to brands with too many untracked website domains, Heinz was left embarrassed after a QR code on bottles of Ketchup linked to a hardcore porn site in Germany.

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Cashless payment fail: Chaos at festival as system crashes »

In a stark reminder of the perils of having a digital-only plan, a UK music festival plunged into chaos in June 2015 as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.

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Pre-roll case study: Medibank stops pre-roll ad-skipping with clever YouTube ad »

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

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Ecommerce case study: Luxury beauty site boosts sales by third with ‘lucky egg’ »

LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. This case study looks at how the luxury beauty site used a gamification element to boost win customers over and boost brand presence online.

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