Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Facebook case study: Ikea Facebook campaign boosts store visits by 11% »

At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.

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Continue reading "Facebook case study: Ikea Facebook campaign boosts store visits by 11%" »

Video case study: How Budweiser’s ‘Puppy Love’ ad won the Super Bowl ad battle »

Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly Media looks at how the commercial became an internet sensation- racking up over 50m YouTube views by within 3 months.

Continue reading "Video case study: How Budweiser’s ‘Puppy Love’ ad won the Super Bowl ad battle" »

Unilever expands Project Sunlight campaign with short film »

Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”. The campaign aims to inspire families to create a brighter future by living more sustainably as part of Unilever’s long-term initiative to make sustainable living commonplace.

Continue reading "Unilever expands Project Sunlight campaign with short film " »

Coke drones deliver ‘happiness from the skies’ in Singapore »

Guest workers make up a significant part of Singapore's total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer.

Continue reading "Coke drones deliver ‘happiness from the skies’ in Singapore" »

WeChat Case Study: Pepsi ‘brings happiness home’ for Chinese New Year »

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During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

Continue reading "WeChat Case Study: Pepsi ‘brings happiness home’ for Chinese New Year" »

Subservient Chicken squawks again: Burger King revamps viral pioneer »

Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online. The video has attracted nearly 7 million views on YouTube just 7 days since going online.

Watch the promo video here:

Continue reading "Subservient Chicken squawks again: Burger King revamps viral pioneer" »

Most boring ad ever made’ gets exciting viewing figures »

Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created.

The Most Boring Ad Ever Made? from Leica Camera on Vimeo.

Continue reading "Most boring ad ever made’ gets exciting viewing figures" »

Case study: Digital hub helps First Great Western to keep Dawlish train line on track »

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After the sea wall on the Dawlish line is badly breached, First Great Western partners with ORM to create a travel advice hub for users of the washed away railway line. This case study looks at how customers and the public were kept in the loop on progress restoring the vital and historic rail line- boosting customer support and web traffic in the process.

Continue reading "Case study: Digital hub helps First Great Western to keep Dawlish train line on track" »

Case study: BMW runs ‘ultimate driver’ InSkin ad »

BMW used a page takeover format to promote its latest 2 Series Coupé following a competition to search for an ‘ultimate driver’ for the car maker. The firm worked with InSkin Media using a PageSkin ad format running across several high profile websites, featuring video integration and strong, viewable brand messaging. From the 40 finalists who took part in the Ultimate Driver track day, one man stood out. Duncan Smart, in the new BMW 2 Series Coupe, proved himself worthy of becoming BMW’s Ultimate Driver. The Pageskin format wraps around entire web pages in a takeover style, only served on screens that are large enough to display them in full. BMW could maximise campaign reach across multiple premium publishers through a single, fully optimized creative that remains in the user's eyeline for maximum brand recall.

View a demo of the Page Skin ad here

Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43% »

Unilever's Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.

MAX/Paddle Pop 2012 from sangsara on Vimeo.

Continue reading "Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43%" »

New York cops' Twitter campaign backfires with ‘police brutality’ pics »

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In April 2014. a hashtag campaign started by the New York City Police Department backfired after being inundated with photos of police brutality submitted via Twitter. This case study looks at why the campaign failed, and what brands can do to avoid similar Twitter catastrophes.

Continue reading "New York cops' Twitter campaign backfires with ‘police brutality’ pics" »

Ubisoft’s Watch Dogs marketing stunt reveals what Facebook knows about you »

In April 2014, Ubisoft promoted its digital espionage game Watch Dogs with a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain… and how it could be exploited.

Watch this trailer showing how the tool works below:

Continue reading "Ubisoft’s Watch Dogs marketing stunt reveals what Facebook knows about you" »

Taco Bell uses Snapchat for Doritos Locos launch »

In April 2014, Taco Bell Premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.

Continue reading "Taco Bell uses Snapchat for Doritos Locos launch" »

Heart-warming Thai insurance ad gets 6 million views in a week »

Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. This case study looks at how the Bangkok-based insurance firm used the 'Unsung Hero' ad to get 6 million views after being posted on YouTube for just a week.

Continue reading "Heart-warming Thai insurance ad gets 6 million views in a week" »

Social media fail: US Airways sorry for Twitter porn blunder »

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In April 2014, US Airways had to apologise after a pornographic photo was sent from its official Twitter account in response to a customer complaint. This case study looks at the fallout from the offending tweet and looks at the dangers of hastily (and unchecked) public social media responses.

Continue reading "Social media fail: US Airways sorry for Twitter porn blunder" »

Evian baby takes on Spider-Man with SnapChat teaser »

Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. Evian’s social media agency We Are Social create buzz around the video with glimpses of the ad sent to the brand’s Snapchat followers on Saturday 21 March. Laurence Foucher, the global digital manager for Evian, said of the decision to introduce the ad on Snapchat: "Snapchat’s ephemeral nature is perfect for sending teasers to build excitement, which makes it the perfect platform to preview our next campaign."

Continue reading "Evian baby takes on Spider-Man with SnapChat teaser" »

April Fools' round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge »

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year's batch for your viewing pleasure…

Continue reading "April Fools' round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge" »

‘Unloved’ video viral puts human perspective on animal charities to get 1.5m views »

This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. The advert went live on YouTube on the 6th March and aired during More4’s coverage of Crufts on the 7th March and has had over 10,000 shares and 1.5m views in the first month alone.

Continue reading "‘Unloved’ video viral puts human perspective on animal charities to get 1.5m views" »

Crème Egg shifts spend from TV to Facebook and increases sales 7% »

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Mondelez increased Crème Egg sales by switching ad spend from TV to Facebook. This case study looks at how a seasonal social media campaign that invited people to ‘Have a fling with Crème Egg’ on Facebook, created a long series of one-off posts that fed into an overall narrative across the three months- increasing sales by 7% as a result.

Continue reading "Crème Egg shifts spend from TV to Facebook and increases sales 7%" »

Facebook case study: How Nilla Wafers beat Oreo for brand engagement »

Mondelez recently used Facebook to reinvigorate its Nilla Wafers brand and boost sales. A study showed Nilla Wafers sales increased 9% in test market locations among consumers who saw Facebook ads versus a control group of consumers over the course of a five-month campaign. The Facebook ad campaign for Nilla Wafers also was able to reach 11.3 million households through 190 million total impressions (16.8 impressions per household).

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Continue reading "Facebook case study: How Nilla Wafers beat Oreo for brand engagement" »

Aliens invade bus shelter for Pepsi Max stunt »

London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from Pepsi Max. This case study looks at how the drinks brand generated 5 million YouTube views in a fortnight from a single YouTube upload (and some digital effects trickery)...

Continue reading "Aliens invade bus shelter for Pepsi Max stunt" »

SnapChat marketing case study: McDonalds hires LeBron James for mobile 'story' »

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In March 2014, McDonald’s became the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. This case study looks at how the fast-food brand generated thousands of new followers within hours of announcing the stunt.

Continue reading "SnapChat marketing case study: McDonalds hires LeBron James for mobile 'story'" »

Video case study: Table Tennis star takes on robot to get 1m views in 2 days »

In March 2014, Industrial robot firm Kuka Robotics ran a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. The teaser trailer for it racked up over a million YouTube views in February, and the full length version eclipsed it. The video has already racked up over 1.2m views on YouTube after just two days online.

Continue reading "Video case study: Table Tennis star takes on robot to get 1m views in 2 days" »

'No make up selfie' raises £8m for Cancer Research in a week »

Cancer Research UK received more than £8m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral in March 2014. This case study looks at how the charity (and a few polar bears) benefits massively from a campaign started by an 18-year-old Facebook user.

Continue reading "'No make up selfie' raises £8m for Cancer Research in a week" »

Social media case study: Sweet brand creates consumer community for just $87 »

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Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).

Continue reading "Social media case study: Sweet brand creates consumer community for just $87" »

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