Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Old Spice returns with 'Believe In Your Smellf' YouTube ads »

csoldspicesmelf.jpg

Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand's newest addition to its product range. Procter and Gamble worked with agency Wieden & Kennedy Portland, the team behind the 2010 ads to produce the three YouTube virals, entitled ‘I Can Do Anything’, ‘Never Again’ and ‘Sand Car’.

More on this Case Study:
Old Spice | Country: US | Sector: FMCG | Objective: Brand repositioning | Format: Video Viral, Social Media | Agency: Wieden & Kennedy Portland »

Continue reading "Old Spice returns with 'Believe In Your Smellf' YouTube ads" »

Social media marketing- Unilever uses Facebook vouchers for Marmite cereal bar giveaway »

csmarmite.jpg

In early 2010, Unilever launched a campaign on Facebook to distribute samples of its new Marmite Cereal Bar and to drive awareness of the new product. This case study shows how the brand used the Facebook Ad Units format to create buzz, generating 22m impressions and distributing 33,000 samples to its target audience of mums and young adults.

More on this Case study …
Brand: Unilever Marmite |Media: Facebook | Country: UK |Sector: Food & Beverages| Agency: Mindshare | Format: Facebook Ad Unit

Continue reading "Social media marketing- Unilever uses Facebook vouchers for Marmite cereal bar giveaway" »

Dove Facebook App outshines beauty pageant with 23,000 new social media fans »

csdove.jpg

Ahead of an annual Beauty Queen pageant held on International Women's Day, Dove created a social media campaign entitled "Beauty Does Not Have Just One Queen." This case study looks at how, with one outdoor billboard and a highly targeted Facebook app, the brand created a huge amount of online engagement and 23,000 new Facebook fans.

The campaign, for the Unilever-owned cosmetic and toiletry brand, used a Facebook application that was connected to a digital billboard in the heart of Tel Aviv. Women uploaded a picture of themselves using the app, and their portrait was then screened on the billboard with the caption "Beauty Does Not Have Just One Queen".

More on this Case study …
Brand: Dove |Media: OOH, Facebook videos | Country: Israel |Sector: FMCG | Agency: McCann Erickson | Format: Facebook App, TV spot

Continue reading "Dove Facebook App outshines beauty pageant with 23,000 new social media fans" »

‘Peephole’ Axe campaign mixes QR codes with Facebook to drive brand engagement »

csaxe.jpg

This risqué ‘Peephole’ campaign from men’s deodorant brand Axe made innovative use of QR codes. The ad targeted its demographic of young men with a ‘hot’ video that suddenly stops, prompting viewers to continue the experience at the brand’s Facebook page. Once on the social networking site, users could unblock hotter and more daring videos by sharing the experiences with their friends. The action kept getting hotter in the videos, all leading to one common message: STOP LURKING, START MATING. Experience the AXE Effect. A reminder that to get into the action, you need AXE.

The campaign worked by making smart use of QR codes, video content, Facebook Pages and consumer insight. The results were 14% of the target audience watched the videos daily. 33% increase in social interaction with the brand. 52 % increase in post views and feedback (engagement) on Facebook.

More on this Case study …
Brand: Axe |Media: OOH, Facebook videos | Country: US |Sector: FMCG | Agency: DDB Puerto Rico, Guaynabo| Format: Facebook Page videos

Social media case study Axe Facebok campaign | YouTube Viral Video Peephole advert

Facebook case study: Cadbury video viral gives ‘thumbs up’ to 1 million social media fans »

csthumb.jpg

The Cadbury Dairy Milk UK Facebook Page reached a social media milestone when it welcomed its one millionth fan on Saturday, January 7, 2012. To say thank you, the brand constructed a giant chocolate Facebook ‘thumbs up’, piece by piece, from thousands of Cadbury Dairy Milk bars and put the video on the social network. This case study shows how Cadbury managed to keep the momentum of its growing social media audeience.

More on this Case study…

Brand: Cadbury Dairy Milk |Media: Online, email | Country: UK|Sector: FMCG | Agency: Hypernaked | Format: Facebook Page Videos

Continue reading "Facebook case study: Cadbury video viral gives ‘thumbs up’ to 1 million social media fans " »

Top India video virals- Kolaveri Di »

The song 'Kolaveri Di' used to promote the movie ‘3’ has become one of the internet viral sensations of last year, setting new benchmarks and trends for virals. The video has generated an astonishing 56 million views on YouTube.

More on this Case Study:

| Media: YouTube, Viral, Video | Country: India | Sector: Film | Objective: Build brand equity| Format: Viral Video »

Continue reading "Top India video virals- Kolaveri Di" »

India viral videos- Reliance Big Cinemas »

The Silent Indian National Anthem by Reliance Big Cinemas attracted more than 1 million YouTube views.

More on this Case Study:

| Media: YouTube, Viral, Video | Country: India | Sector: Film | Objective: Build brand equity| Format: Viral Video »

Continue reading "India viral videos- Reliance Big Cinemas" »

Top India video virals- True Roots »

This impressive ad promoting the brand Trueroot creates a connection with Indians in a very unique and touching way. This ads became popular under the tagline “That’s the Way we are”. Recently, the video went viral in Facebook, amassing more than 225,000 views in YouTube.

More on this Case Study:

| Media: YouTube, Viral, Video | Country: India | Sector: Film | Objective: Build brand equity| Format: Viral Video »

Continue reading "Top India video virals- True Roots" »

Top India video virals- Virgin Mobile »

These ads for Virgin Mobile were launched on digital media only with the launch of IPL (cricket in 2010). The ads were distributed via a targeted email and social network campaign aiming to reach the core market of Young Indian males. The collection of ads have racked up over a million views.

More on this Case Study:

| Media: YouTube, Viral, Video | Country: India | Sector: Film | Objective: Build brand equity| Format: Viral Video »

Continue reading "Top India video virals- Virgin Mobile" »

Viral marketing case study: TNT’s ‘dramatic surprise’ becomes second most shared YouTube ad of all time »

cstnt.jpg

In April 2012, Belgian TV channel TNT posted this ad on YouTube, getting 23m views in just one week and becoming the second most shared video on the website. Published on April 11, the 'A Dramatic Surprise On a Quiet Square' video campaign has clocked a whopping 30m views and 250,000 likes with a fortnight. This case study takes a look behind the success...

More on this case study:
Brand: TNT | Media: YouTube, TV, Social Media | Agency: Duval Guillaume Modem, Belgium | Country: Belgium | Sector: TV, Media

Continue reading "Viral marketing case study: TNT’s ‘dramatic surprise’ becomes second most shared YouTube ad of all time" »

How PepsiCo India uses Facebook Reach Block to get 19 million video ad views »

cspepsi%20india.jpg

Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement for the brand and drive traffic to an application created for the World Cup.

More on this Case study …
Brand: PepsiCo India | Media: groupm | Country: India |Sector: Beverages | Agency: Komli | Format: Facebook Reach Block

Continue reading "How PepsiCo India uses Facebook Reach Block to get 19 million video ad views" »

Case study: What Barbie is doing wrong on Pinterest »

csbarbie.jpg

Toy giant Mattel has been quick to capitalise on the growth of Pinterest, using the online ‘pinboard’ to showcase its flagship Barbie brand. So why has this iconic doll failed to get a single ‘like’ on the site so far? This case study takes a closer look…

More on this Case study …

Brand: Mattel, Barbie| Sector: Toys| Format: Social Media

Continue reading "Case study: What Barbie is doing wrong on Pinterest" »

Case study: Duck Tape uses Pinterest to market brand via consumer generated content »

csduck%20tape.jpg
This case study shows how Duck Tape used Pinterest a social media platform to showcase their stationery products. The brand was a natural fit with existing fans who love to showcase their creations using the product. The duct tape brand has 19 boards with 443 pins showcasing fun way of using their products. The brand has 302 followers, 335 following and 164 likes on Pinterest. They have boards vary from their products which subtly market the various patterns they offer, to craft ideas using the products and craft videos and occasion specific boards.

Digital Marketing Case Study (Duck Tape Pinterest Site)

More on this Case study …
Brand: Duck Tape| Sector: Retail, Eccomerce, FMCG | Format: Social Media

Pinterest case study: Mixing Pinterest with Facebook gets 32% increase in followers »

cs%20lowes%20pinterest.jpg Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.

More on this case study:
Brand: Lowes | Media: Pinterest, Facebook, Social Media | Country: US | Sector: Retail, Ecommerce, FMCG

Continue reading "Pinterest case study: Mixing Pinterest with Facebook gets 32% increase in followers" »

Case study: How comedian Louis C.K. made $1m from own-brand video download site »

cslouisck.jpg At the end of 2011, US comedian Louis C.K. cut out TV networks and video sharing sites by selling his latest comedy special online direct to fans. This case study shows how he made $1m from the venture in just 1 month (and then gave half of the revenue away).

More on this case study:
Brand: Louis C.K. | Media: Video, Social Media | Country: US | Sector: Entertainment / Media

Continue reading "Case study: How comedian Louis C.K. made $1m from own-brand video download site" »

Pinterest case study: Kotex video campaign drives 700,000 impressions »

cskotex.jpg Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact.

More on this case study:
Brand: Kotex | Media: YouTube, Pinterest, Social Media | Agency: Smoyz | Country: Israel | Sector: FMCG / Healthcare

Continue reading "Pinterest case study: Kotex video campaign drives 700,000 impressions" »

Video case study: Mercedes ‘invisible’ car gets 9m YouTube views »

csmercedes.jpg This clever publicity stunt from Mercedes has earned the car maker many plaudits. The YouTube video features an 'invisible' car was seeded on numerous sites, including digital media blog Mashable, and attracted more than 9 million views in a couple of months.

More on this case study:
Brand: Mercedes | Media: YouTube, TV, Social Media | Agency: Jung von Matt | Country: Germany | Sector: Automotive

Continue reading "Video case study: Mercedes ‘invisible’ car gets 9m YouTube views" »

The new Old Spice? Dollar Shave Club viral video gets 3m YouTube views in two weeks »

csdollarshave.jpg

This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. The viral video posted on YouTube garnered 3 million views and 32,000 'likes' within two weeks of going live in February 2012.

More on this case study:
Brand: Dollar Shave Club | Media: YouTube, TV, Social Media | Country: US | Sector: FMCG

Continue reading "The new Old Spice? Dollar Shave Club viral video gets 3m YouTube views in two weeks" »

Video viral: LG’s 'Smart Thief Caught on Camera' gets 4.5m YouTube views »

csLG.jpg

LG’s minute-long 'smart thief caught on cam' guerrilla-style ad for its slim televisions amassed 4.5m YouTube views and over 50,000 shares across social media networks. This case study looks at how the electronics firm used viral video advertising and an amusing play on the products features to drive comsumer engagement.

More on this case study:
Brand: LG | Media: YouTube, TV, Social Media | Agency: Y&R | Country: Amsterdam | Sector: FMCG / Electronics

Continue reading "Video viral: LG’s 'Smart Thief Caught on Camera' gets 4.5m YouTube views" »

Mobile marketing: Samsung-sponsored Angry Birds Christmas game gets half a million hours of brand exposure »

cssamsung%20angry%20birds.jpg

Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.

More on this case study:
Brand: Samsung |Media: Communities & Gaming portals, Smartphones, Mobile| Sector: Electronics, Mobile | Agency: Enrich Mobile | Format: Online Games, iPhone & Android Apps

Continue reading "Mobile marketing: Samsung-sponsored Angry Birds Christmas game gets half a million hours of brand exposure" »

Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV »

cscadbury.jpg

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix.
More on this Case study

More on this case study:
Brand: Cadbury’s | Media: YouTube, TV, Social Media | Agency: Fallon London | Country: UK | Sector: FMCG

Continue reading "Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV " »

Case Study: How Coke Zone’s customer loyalty scheme became the top grocery brand site in the UK »

cscokezone.jpg

Back in 2008, Coca-Cola was faced with a declining market share in the UK teen market. This case study reveals how the drinks giant linked on-pack point codes to an engaging Coke Zone rewards website, boosting customer loyalty and becoming the most visited UK grocery brand site in the process.

Since the scheme went live, its email offers mailshot enjoys an open rate of 49 percent and a click through rate of 71 percent. The Coke Zone site garners dwell time averages 9 minutes, and prize draw entries total 116,497. Coke Zone is now consistently the UK's no.1 Food & Drink brand website. Currently the site gets over 38 million Facebook fans and over 400,000 Twitter followers.

More on this case study:
Brand: Coca Cola | Media: interactive digital marketing | Country: UK | Sector: FMCG Drinks | Objective: engage the youth market | Agency: Carlson Marketing | Format: Multi-Channel Marketing

Digital Marketing Case Study | Coke Zone's holiday video

Continue reading "Case Study: How Coke Zone’s customer loyalty scheme became the top grocery brand site in the UK" »

Living in your own private internet: one Google, one policy, one campaign »

csgooglegtk.jpg

Google turns towards using offline advertising in the PR and public service campaign "Good To Know", its largest-ever consumer education advertising effort addresses privacy concerns upon the launch of Search plus Your World and a new privacy policy.

More on this case study

Brand: Google | Media: print, outdoor, digital | Country: US & UK | Sector: Technology | Objective: educate the mass market | Agency: M&C Saatchi and Glue Isobar | Format: multi-channel advertising

Continue reading "Living in your own private internet: one Google, one policy, one campaign" »

The secret is out there: How Coca Cola used a multi-channel advertising campaign to engage the teen market »

cscokesecret.jpg

Many companies worry about how their brand is being talked about online as it is seems unpredictable and uncontrollable. This case study shows how Coca Cola encouraged conversations to happen about their brand with a multi-channeled digitally focused ad campaign full of relevant, engaging and viral content.

More on this case study:
Brand: Coca Cola | Media: interactive digital marketing | Country: US | Sector: FMCG Drinks | Objective: engage the youth market | Agency: Wieden+Kennedy | Format: multi-channel advertising

Digital Marketing Case Study Video

Continue reading "The secret is out there: How Coca Cola used a multi-channel advertising campaign to engage the teen market" »

Facebook marketing: Customer service from Sainsbury’s goes viral on Facebook »

csgiraffebread.jpg

In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread went viral, ultimately resulting in the supermarket chain changing the name of its product in stores to ‘Giraffe Bread’. Despite being more than seven months old, the story was resurrected and has had more than 14,000 ‘shares’ on Facebook. The girl’s mother went on to upload the letters to Facebook, starting the 'Campaign to change Tiger Bread to Giraffe Bread at Sainsbury's' which went viral, registering hundred of Facebook 'likes' and comments, and nudging Sainsbury's into action.

More on this case study:
Brand: Sainsbury’s | Media: Social Media, Customer Relationship Management | Sector: FMCG | Format: Social Media, Retail

Continue reading "Facebook marketing: Customer service from Sainsbury’s goes viral on Facebook" »

Browse our case studies library

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

<
>
Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy