Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Tumblr case studies: we currently have 11.

Any agency or media owner can submit case studies to our team and these 11 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.


02/11/2016  |  Full story...

Social media marketing case study: How Clinique targeted millennials with their #FaceForward campaign on Tumblr

Clinique boosted its influence among young women by taking its #FaceForward campaign to Tumblr.


07/10/2015  |  Full story...

Taco Bell social media ‘Blackout’ drives record app sign-ups

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.

23/09/2015  |  Full story...

Instagram case study: KFC parodies rich lifestyle with #LittleMoneyBigFun

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.

16/09/2015  |  Full story...

Real-time marketing case study: How brands responded to #thedress

In February 2015, social media was divided by one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe …

View this video from NBC reporting on the dress buzz here:

05/03/2015  |  Full story...

Social media case study: Samsung Tumblr photo competition grows purchase intent 115%.

To promote its latest Galaxy camera, this global campaign from Samsung targeted the millennial community who regularly upload photos to social media. The electronics giant created a social media marketing campaign –dubbed ‘Life’s a Photo Take It’ - using young influencers to demonstrate the key differences between the quality of images from a normal smartphone and the Samsung Galaxy camera- getting results that blew away expectations.

02/12/2014  |  Full story...

Tumblr case study: Aldo Fashion contest boosts social engagement

Aldo launched a contest to identify and reward "the next stars of Tumblr" to target the blogging network’s highly engaged community of fashion and design enthusiasts. This case study looks at how the footwear company offered Tumblr's aesthetic-conscious community a prize uniquely suited to them.


25/07/2014  |  Full story...

Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.


21/07/2014  |  Full story...

Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content to other social networks

Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in earned impressions.


17/07/2014  |  Full story...

Case Study: How American Apparel adapted their brand to Tumblr to boost referrals


American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.

02/07/2014  |  Full story...

Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt

On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal.The campaign, created by agency W+K Portland, Minivegas and Old Spice’s parent company Procter and Gamble P&G, garnered over 4 million views, as well as driving viewers to a Tumblr blog and even a music track. The ads also led to almost 600,000 page views of Old and

More on this case study…
Brand: Old Spice | Sector: FMCG, Healthcare | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: YouTube, Video

22/03/2013  |  Full story...

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