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French Connection case studies: we currently have 2.

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Social media case study: How French Connection created the new nude with #MINDFCUK

In the early 90s French Connection created a storm of controversy when they began using the branding fcuk. For the launch of French Connection’s SS15 collection, French Connection wanted to bring back its convention busting fcuk brand personality and with the help of agency Lost Boys they created the social media campaign #MINDFCUK.

30/09/2015  |  Full story...

Case Study: French Connection - FCUK | Media: MSN | Country: UK | Sector: Clothing | Objective: Brand awareness, brand repositioning, buzz | Format: In-game advertising

FCUK.jpgIn-game advertising on the Massive network provided the genuine buzz needed to establish FCUK as a leading fashion brand for young men. Previously used as a campaign slogan by clothing brand French Connection, the big rises in awareness and word-of-mouth recommendation delivered by the campaign helped to establish FCUK as a brand in its own right.

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