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Case Study: Plumbworld | Agency: Webcredible | Country: UK | Sector: Retail - Online | Objectives: Purchase intent, optimisation, sales, increasing conversion | Format : Website

webcredible%20-%20plumbworld.pngPlumbworld is the UK's largest independent online retailer of bathroom, plumbing and heating products, with annual sales approaching £12 million. Plumbworld was in the process of applying some updates to its website but was ultimately looking for a total redesign of the site. Webcredible carried out a comprehensive user-centered design project to ensure a redesigned site that was focused around the needs of the user.
This research and design process ensured that the redesigned site was fully focused around maximising online sales and conversions, optimised for search engines due to the highly efficient HTML structure and ordering, conformed to the highest accessibility standards, above and beyond AA-compliance and was print-friendly with quick loading times.

20/01/2010  |  Full story...

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