Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Snickers case studies: we currently have 5.

Any agency or media owner can submit case studies to our team and these 5 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.

Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

YouTube drives better ROI and sales for Snickers

In summer 2015, Snickers launched another iteration of its ‘You’re Not You When Your Hungry’ campaign, this time featuring Mr Bean for a funny martial arts adventure. During the campaign Mars UK tested a mix of TV and online video (specifically YouTube) to determine if the media plan was optimised to drive the most in-store sales.

28/04/2017  |  Full story...

Snickers gets YouTubers to post terrible videos when hungry

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.

Snickers - Twitch from Sei Rey Ho on Vimeo.

20/07/2016  |  Full story...

Snickers ‘misspelling’ search keyword campaign reaches 500,000 people in 3 days

Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach 500,000 people within just three days of launch, without any seeding and for less cost than bidding on brand keywords.

Brand: Mars, Snickers | Sector: FMCG, Food and Beverages | Country: UK | Partner/agency: AMV BBDO & Mediacom | Objective: brand awareness, consideration and purchase | Format: Search, AdWords

03/09/2013  |  Full story...

Case study: Snickers Get Some Nuts | Agency: Mediacom Create | Technology: MediaMind | Sector: FMCG | Objectives: Purchase intent, lead generation | Format: Rich media, mobile & viral

Case study: Snickers Get Some NutsThis example of data capture inside an advertising space is a good way of showing how brands can build lists and email addresses of prospects without needing them to visit the website. In this particular example, the confectionery brand Snickers uses mobile marketing as a way of sending messages between friends that are from their brand spokesperson – Mr T. The messaging is customised by name and gives the person who triggers the message a range of options. A neat way of reaching into social networks and getting people with mobiles to forward the brand message to their friends.

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