Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Middle East case studies: we currently have 19.

Any agency or media owner can submit case studies to our team and these 19 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Snapchat case study: Sephora gamifies loyalty to boost Ramadan sales

For a campaign in Saudi Arabia, fashion retailer Sephora developed a gamified Augmented Reality lens experience that delivered both exceptional levels of engagement and an unprecedented ROI.


17/02/2020  |  Full story...

Facebook case study: Carrefour raises awareness during Ramadan in Middle East

The local franchisee of French retailer Carrefour enjoyed significant boosts to brand awareness and online sales after running Facebook and Instagram ads during Ramadan in United Arab Emirates and Saudi Arabia.


02/09/2019  |  Full story...

Listerine targets youngsters for Ramadan with Facebook ads

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.


07/03/2018  |  Full story...

Digital marketing in the Middle East: Mondelēz consolidates brand online

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.


05/01/2018  |  Full story...

YouTube case study: Omo pushes ‘Dirt is Good’ message to Gulf region

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.

05/01/2018  |  Full story...

Efes Pilsen puts music under the cap in Turkey

Beer brand Efes teamed up with Shazam in Turkey to create an emotional link with its fans. The new brand, called “Müzik Bu Kapağın Altında" - literally “the one with music under its cap” reached 4.5m users who collectively turned in 10 million Shazam sessions.

Music is Under This Cap - Shazam from Instant DCPC on Vimeo.

03/02/2017  |  Full story...

Nescafe reaches 12m in Egypt with Facebook video

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

25/08/2016  |  Full story...

Halwani Bros direct response campaign gets 5x more reach than expected

Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.


04/02/2016  |  Full story...

Facebook FMCG case study: Flying KFC bucket takes off on Facebook

Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.

29/10/2015  |  Full story...

Interactive digital case study: Coca Cola takes the social out of media and puts it back into life

Coca Cola has found the perfect solution to antisocial behaviour – the red cone of shame. The UAE has the world’s highest smartphone penetration, and a huge proportion of young people are constantly checking their phone. In order to remind everyone of the importance of real life human interactions Coca Cola has created a light-hearted campaign to help counter smartphone addiction and take the social out of media and put it back into life.

05/03/2015  |  Full story...

Content marketing case study: Snickers helps fans resell unwanted items bought when hungry

Ever bought something in a sale that you later regretted? Snickers blame these shopping errors on hunger to tie in with their “You’re Not You When You’re Hungry” campaign. This case study looks at how Snickers helped shoppers in Dubai resell unwanted items they bought in the sales.

18/02/2015  |  Full story...

Content marketing case study: How Almarai inspired its fasting customers during Ramadan

How do you get people to eat your products during Ramadan - a month of fasting? This case study looks at how Almarai a large dairy company in the Middle East launched a health and wellness social media campaign to support and inspire those fasting and most importantly keep the brand front of mind.

18/02/2015  |  Full story...

Content marketing case study: Sprite comedy channel wins over Saudi Arabian consumers (and avoids censors)

How do you integrate a bold brand like Sprite into a heavily censored region such as Saudi Arabia? This case study looks at how the drinks brand used a YouTube comedy series tied with digital and on pack promotion to win over the youth audience and get round content filtering, boosting sales 15% in the process.

17/02/2015  |  Full story...

Content marketing case study: Nivea user generated ‘Captivating Tales’ beat sales targets by 11%

In a bid to grow its market share across the Gulf region, Nivea encouraged Arab women to express themselves through writing and bring it to life through short films. This case study looks at how the beauty brand combined social and video content to help sales of its new body lotion steal 12% market share from its largest rival in just a year.

17/02/2015  |  Full story...

App case study: Emirates NBD promotes ‘impulse saving’ with Shake N’Save app

How do you make financial services appeal to the younger generation? This case study looks at how Emirates NBD used mobile app Shake N’Save combined with social media and video content to encourage savings among teens and potentially win over their custom for life.

17/02/2015  |  Full story...

FMCG case study: How a cheese spread became part of a school curriculum

Back in 2012, Bel Group's popular cheese spread Picon wanted to revamp its brand promise of 'spreading happiness' across Lebanon. This case study looks at how the FMCG brand’s civic activism programme became part of the country’s school curriculum via some smart digital content marketing.

17/09/2014  |  Full story...

Khaleej Times ‘banner that talks back’ boosts subscriptions

As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren't always reliable. The banner with an opinion on everything made one message clear: an educated opinion is based on fact. The banner had a 33% engagement rate and the newspaper increased its subscriptions by 1.6% as a result.

More on this case study…
Brand: Khaleej Times | Sector: Newspaper | Country: UAE | Objective: Build brand engagement, drive subscriptions | Format: Display advertising | Agency/ Partner: TBWA/RAAD Dubai

07/03/2013  |  Full story...

Case study: Low cost blogger engagement marketing strategy as Gillette reaches out to key influencers


A smart example of blogger engagement marketing strategies, low cost online PR that gets bloggers authentically engaged with the brand. 86 of Turkey’s top bloggers were sent a direct mail piece modelled on a bathroom cabinet. The brand variant was that the shave was so comfortable it would let guys minds wander, so they created a web page where people could write their thoughts. All that was needed was a single laptop prize, and the creative energy among the 86 had led – in just 10 weeks – to 1.3m unique visitors to the new website, and 44 active bloggers.

More on this case study

Gillette Fusion Power - Procter & Gamble | Media: Online PR | Country: Turkey | Sector: FMCG personal care | Objective: Build brand equity, drive trial | Format: Blogger engagement marketing strategies »

28/05/2012  |  Full story...

Cornetto projection mapping rewards gamers with ice cream coupons

This on-street campaign from Cornetto in Turkey raised awareness of Unilever's Ice Cream brand with a game that was playable via projection mapping over 3 days, in a central square in Istanbul. The interactive game was playable by passersby who had to call a number to enter, which then enabled them to control a character within the game using the keypad on their phone. The game was only playable by 5 people at a time, encouraging people to watch the action while they waited their turn. If the player is successful, they get a code to redeem for a free ice cream.


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