Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Buzzfeed case studies: we currently have 8.

Any agency or media owner can submit case studies to our team and these 8 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Viral case study: Purina gets puppy love with Buzzfeed powered campaign

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

18/11/2015  |  Full story...

BuzzFeed case study: Travel Nevada launches interactive road trip around the state

Travel Nevada teamed up with BuzzFeed to create original content showcasing the vast array of attractions the state has to offer. This case study looks at how the tourist board got strong engagement from travellers and local residents alike.


05/06/2015  |  Full story...

BuzzFeed case study: Taco Bell reminds users that not everything needs to be shared

BuzzFeed’s creative team worked with Mexican fast food restaurant Taco Bell to create sponsored posts based on the theme of not sharing. With the rise of social media many people share multiple aspects of the lives and Taco Bell took advantage of this trend.


05/06/2015  |  Full story...

Native content case study: MINI champions all things “not normal”

The MINI, a small car, unique in its design is “not normal” in appearance compared to traditional cars. The car maker wanted to capitalise on the fact that it is different and created a marketing campaign around being “not normal”. MINI used the BuzzFeed platform to launch the campaign using a native content marketing strategy.


05/06/2015  |  Full story...

Buzzfeed case study: Virgin Mobile creates ‘24/7 social newsroom’

Web surfers don’t click on banner ads anymore. Native advertising, advertorials, sponsored posts – quality content is the new king of marketing. This case study looks at how Virgin Mobile took this new approach the social news site Buzzfeed to create an ‘always on’ newsroom to engage the new generation of digital customers.


03/06/2015  |  Full story...

Native content case study: Hidden Valley takes on ketchup with Buzzfeed push

To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.

03/06/2015  |  Full story...

More than cars and cleavage? How the LADBible got more Facebook fans than Buzzfeed

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.

View this video from the Financial Times looking into BuzzFeed’s success.

26/02/2015  |  Full story...

Ecommerce marketing case study: Target shop assistant Alex becomes internet meme

In November 2014, retailer got a leap in its digital coverage thanks to an unsuspecting teen heartthrob. Or was it all a viral marketing ploy in the first place? This case study looks at what should other brands (and their staff do) when they’re thrown into the spotlight?

06/11/2014  |  Full story...

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