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Vaseline case studies: we currently have 1.

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Case Study: Vaseline | Media: MSN | Country: UK | Sector: FMCG- Healthcare | Objective: Brand repositioning, purchase intent | Format: In-game advertising

Vaseline.jpgPositioning its “strong and resilient” skincare message alongside a series of highaction, male-interest games drove home Vaseline’s message that taking care of your skin isn’t just for women.

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