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Kleenex case studies: we currently have 1.

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Case study: Kleenex Let It Out | Sector: Pharmaceutical | Objectives: Engagement, brand positioning | Format: Social media, microsite, rich media, branded content

Kleenex Kleenex created a new brand story called Let It Out, which focused on breaking free from inhibitions and letting out tears, laughter, joy, frustration, and all the other things we hold back. The objective was to create an emotional connection between consumers and Kleenex and a key part of this was to encourage participation in ‘letting it out’.

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