Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

M And C Saatchi case studies: we currently have 1.

Any agency or media owner can submit case studies to our team and these 1 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Case study: San Diego Zoo | Agency: M&C Saatchi | Technology: MediaMind | Country: USA | Sector: Entertainment | Objectives: Engagement, trend creation | Format: Rich media & viral

Case study: San Diego ZooA good example of creativity within the advertising space. This simple advert for a Zoo in San Diego achieves interaction and creates a short entertainment experience. The player can create a mythical animal but connecting different parts of a zoo animal’s body together. The send-to-a-friend feature is a real neat way to let kids share the content, and the payback of saying that whatever the animal, you’ll find it at the zoo clearly fits with the attraction’s position in the market. The forwarding tool is a simple example of how to tap into social networks and the interaction a good way to make otherwise flat advertising something people want to engage with.

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