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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Nike case studies: we currently have 13.

Any agency or media owner can submit case studies to our team and these 13 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Cannes Lions winner: Nike turns graffiti walls into stores in Brazil

Nike’s latest Air Max launch, created by AKQA, transformed graffiti walls into Nike stores, winning the Media Grand Prix at this year’s Cannes Lions International Festival of Creativity.


04/07/2019  |  Full story...

Cannes Lions winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?


02/07/2019  |  Full story...

Nike creates “Unlimited Stadium” above Manila

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.

NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

06/09/2017  |  Full story...

Video case study: Cristiano Ronaldo loses his powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

15/12/2016  |  Full story...

Gamification case study: Nike+ saves customers from zombies (and wins their data)

Nike+ Fuel which is available through the Nike+ app and wearing the Nike Fuelband is an example of a great game, which ensures a large number of customers stay in contact and communicate with the brand.

10/06/2015  |  Full story...

Instagram case study: Nike lets customers design their own trainers with Instagram photos

Drawing on the success of its custom shoes site NIKEiD, Nike teamed with Instagram to create NIKEPHOTOiD. Instagram is emerging as a key social platform for driving audience behaviours and with this knowledge Nike launched one of the most successful campaigns on the social network to date.

23/01/2015  |  Full story...

Nike mixes dance and social media to reach 1 million people

This interactive dance event from Nike combined social media with an impressive art installation- creating a huge social buzz in Taiwan in the process. This case study looks at how the sports brand used the event to generate interest in its ‘Airforce One’ trainer- generating over a million Facebook impressions.

18/09/2014  |  Full story...

Nike and Samsung beat World Cup sponsors for video shares

Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly. Coca-Cola, the first affiliated brand to appear in the listing, accounted for 2.5 times fewer shares than Castrol, that sits in third place. Other Word Cup sponsors that fail to make the top 11 include Budweiser (16th), Sony (18th), McDonald’s (20th) and Johnson & Johnson (24th)

10/06/2014  |  Full story...

Nike gives youngsters chance to show off football skills online

In June 2010, Nike sent out a call around the world: use Facebook to demonstrate your football skills and earn a pro contract at the Nike Academy. Nike’s ‘The Chance’ was a unique global talent search that gave amateur footballers the chance to prove themselves on an elite stage and take their game to the next level. More than 100,000 players from 55 countries around the world participated in Nike’s The Chance 2012, culminating in the best 100 participating in a global final at FC Barcelona’s famed youth academy. Nike broadcast all the action via Nike social channels to a global audience of millions.

More on this case study…
Brand: Nike | Sector: Clothing, Sports | Country: Global | Objective: Build brand enagagement, drive sales | Format: Facebook,Social Media, Outdoor, Live Event


Tiger Woods returns to Nike… and gets 7m YouTube views

As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand's video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. The commercial, produced by agency Wieden+Kennedy, came out earlier this week and became an immediate YouTube hit. To date, it has surpassed 7 million views.

More on this case study…
Brand: Nike | Sector: FMCG, Sport, Clothing | Objective: Build brand engagement | Agency: Wieden+Kennedy | Format: Video, TV, Youtube, Viral |

22/01/2013  |  Full story...

How Nike Fuelband created buzz about the brand


Nike introduced FuelBand, to increase the existing 7+ million community of Nike +. “Fuel” is a common, universal metric for activity; “Fuel Band” is a device that you wear device that tracks all your daily activity. Users can set targets and share their measurements with others. If a goal is reached, a motivational character called Fuelie shows up to applaud. The fuel band tracks all activities of consumer and with Bluetooth sync technology uploads all data and all activity is tracked on regularly. With the help of social integration one can see and compare activities with friends and motivates, consistently achieving the targets leads to the character Fuelie celebrating.

Fuelband homepage | Case Study | Cannes Lions awards page

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Brand: Nike | Country: USA| Sector: FMCG Drinks | Objective: build brand engagement | Agency: R/GA New York


Cannes Cyber Lions winners: Nike and Curators of Sweden


Sportswear brand Nike and a Swedish tourism campaign scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year was a shift from storytelling to behaviour, with the most successful campaigns showcasing what a brand can do, rather than via ‘stunts’ or clever messages that create buzz but have little substance or relation to the brand.

More on this case study …
Brand: Nike, Curators of Sweden | Media: Video, Twitter, Facebook | Country: Global

14/09/2012  |  Full story...

Video viral- Nike Euro 2012 ad gets 9 million views in 3 days


Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. The YouTube video hit 3 million views in only three days and features an all-star cast of footballers. The video release coincided with the beginning of the European Championships. At time of writing, the has racked over 14 million YouTube views and 80,000 ‘likes’.

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| Media: YouTube, Viral, Video | Country: India | Sector: Film | Objective: Build brand equity| Format: Viral Video »

27/06/2012  |  Full story...

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