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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Security case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Heinz and Reckitt Benckiser get 90% brand recall with 'PlayCaptcha' branded games

In October 2013, Heinz and Reckitt Benckiser were among the first brands to sign up for Future Ad Labs’ advertising format, PlayCaptcha. The partnership saw Heinz and Reckitt Benckiser use PlayCaptcha to increase brand engagement and improve overall consumer sentiment and product recall. Early tests for both Heinz and Cillit Bang indicates that PlayCaptcha delivered engagement rates many times higher than traditional digital advertisement formats, while providing a better user experience for web page visitors.

Watch this video presentation explaining how the 'PlayCaptcha' tool works below:

Brand: Heinz, Reckitt Benckiser | Sector: FMCG, Food and Beverages | Country: UK | Partner/agency: Future Ad Labs | Objective: brand awareness, consideration and purchase | Format: Gaming

10/10/2013  |  Full story...

Client: VeriSign | Sector: Technology | Objective: Brand awareness, customer acquisition | Format: leaderboards and skyscrapers

The campaign ran in several business and technology magazines, including Forbes, CIO, Computer World and Network Computing, as well as targeting a B2B technology audience via online sites. The magazine ran one-page and two-page ads of striking black-and-white photos of large building projects, emphasising by analogy the reliability of VeriSign's infrastructure. Online, the ads were graphically similar but simpler, presented in leaderboard, large rectangle and skyscraper formats, with the copy emphasising security services. When readers saw both the magazine and online ads, their awareness, association and purchase intent for the security and directory services raised slightly (3-4 points), as did their impression of the brand as innovative (4 points). As for the white paper downloads, which was half of the measure of the online ads' success, the interactive ads were highly effective in doing so, generating more than 2,000 downloads, which exceeded the campaign's goal, compared to only 16 downloads attributable to the magazine ads.

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