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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Heinz case studies: we currently have 6.

Any agency or media owner can submit case studies to our team and these 6 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Heinz lets shoppers ‘eat’ their Instagram posts

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.


18/05/2018  |  Full story...

Marketing fail: Heinz QR codes accidentally link to ‘saucy’ porn site

In a stark warning to brands with too many untracked website domains, Heinz was left embarrassed after a QR code on bottles of Ketchup linked to a hardcore porn site in Germany.


25/06/2015  |  Full story...

Heinz Tomato Ketchup augmented reality recipe book

Back in 2011, Heinz used augmented reality to launch a digital marketing campaign to promote Tomato Ketchup as a cooking ingredient in a number of different recipes. This case study looks at how the popular condiment managed to turn packaging into a fun user experience that got 170,000 people engaged with the brand in a new and exciting way.

30/10/2014  |  Full story...

Heinz and Reckitt Benckiser get 90% brand recall with 'PlayCaptcha' branded games

In October 2013, Heinz and Reckitt Benckiser were among the first brands to sign up for Future Ad Labs’ advertising format, PlayCaptcha. The partnership saw Heinz and Reckitt Benckiser use PlayCaptcha to increase brand engagement and improve overall consumer sentiment and product recall. Early tests for both Heinz and Cillit Bang indicates that PlayCaptcha delivered engagement rates many times higher than traditional digital advertisement formats, while providing a better user experience for web page visitors.

Watch this video presentation explaining how the 'PlayCaptcha' tool works below:

Brand: Heinz, Reckitt Benckiser | Sector: FMCG, Food and Beverages | Country: UK | Partner/agency: Future Ad Labs | Objective: brand awareness, consideration and purchase | Format: Gaming

10/10/2013  |  Full story...

Case study: Heinz Facebook ‘Five beanz’ quiz reaches 10m people


Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it. The campaign ran for two weeks and 22,143 took the quiz, with over 10,000 shares and reached10.8m people on Facebook. In total, the Heinz Facebook community grew by 30,000 extra fans.

More on this case study…
Brand: Heinz | Sector: FMCG, Food | Objective: Build brand engagement | Agency: We Are Social | Format: Facebook, Social Media |

22/01/2013  |  Full story...

Case Study: Heinz Facebook App uses personalised soup cans to boost brand engagement


Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their friend in days. This case study shows how with Facebook App, Heinz got fans to send out personalised soup cans friends in the cold and flu season. The campaign combined F-commerce and personalisation with seasonality to create positive brand image and increase engagement. The campaign also led to mentions on other social platforms such as Twitter.

More on this Case study …

Brand: Heinz |Media: Facebook | Country: United Kingdom |Sector: FMCG | Agency: We are social | Format: Facebook App

Read the case Study here: We Are Social | Visit the Facebook page here Heinz


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