Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

South America case studies: we currently have 9.

Any agency or media owner can submit case studies to our team and these 9 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Heinz lets shoppers ‘eat’ their Instagram posts

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.


18/05/2018  |  Full story...

Charity case study: “Love Story written by a murderer” tackles domestic violence

A women’s charity in Peru took a novel approach to highlight the dangers of domestic abuse, recruiting one of the country’s biggest music stars to record a song written by a murderer before for killed his partner.

06/09/2017  |  Full story...

Augmented reality case study: Faber-Castell app takes viewers to “Never Ending Forest”

In 2016, pencil brand Faber launched an app using augmented reality, as part of their sustainability project. This case study looks at how the app became the most downloaded educational app at AppStore Brasil.

The Never-Ending Forest APP from Pablo Manzotti on Vimeo.

08/08/2017  |  Full story...

Snapchat case study: Burger King ‘grills’ competitors with lenses competition

Burger King launched on Snapchat in Argentina with a novel campaign that encouraged users to ‘flame grill’ competitor’s burgers. This case study looks at how the smart interactive approach to a new platform earned the fast good chain 4.1 million new fans.


26/05/2016  |  Full story...

Twitter case study: Hellmann’s #ReciTweet creates personalised meals for fridge raiders

This smart piece of social marketing from Hellmann’s in Brazil helped hungry Twitter users make the most of their under-stocked fridges. The campaign sent users personalised recipes based on what was actually in their fridge (with Hellmann’s of course).

18/03/2016  |  Full story...

Social media marketing: How Sprite got 2 million Snapchat views

In November 2015 Sprite Brazil put Snapchat codes on all its cans, resulting in a surge of activity on the social messaging platform with more than 2 million views in a few days. The Snapchat codes on the cans act like QR codes and led consumers directly to accounts on the messaging app.


29/02/2016  |  Full story...

Argentina social content case study: Movistar wins over youngsters with Facebook sitcom

To win over youngsters in Argentina, mobile network Movistar created a social media sitcom. This case study looks at how the brand made smart use of the Facebook platform to get 6.5 million views- and demand for a second season.

08/04/2015  |  Full story...

Brazil social media case study: Netflix creates local movie awards

To boost its presence in Brazil, Netflix created a new award for the local market, using Facebook as its platform to amplify the campaign. This case study looks at how the video streaming firm generated social media buzz with a strong local campaign.

08/04/2015  |  Full story...

Video case study: Sodimac uses ‘Skip Ad’ button as part of message

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

More on this case study…
Brand: Sodimac | Sector: Retail, Governemnt | Country: Chile| Objective: Build brand engagement | Agency: Mayo Digital, Draftfcb | Format: YouTube, Video |

06/02/2013  |  Full story...

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