Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Hewlett Packard case studies: we currently have 1.

Any agency or media owner can submit case studies to our team and these 1 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Paid Search ‘drives higher revenue per visit’ than organic listings for Hewlett-Packard


Hewlett Packard’s US printing division generated more revenue per visitor from paid search than via organic listings, according to a this case study and white paper from Resolution Media and Kenshoo. The study examined the complex relationship between Paid and Organic Search Marketing, to discover the optimal balance on a search engine results page. The results indicated that paid search drove higher net revenue per visit than organic search.

Brand: Hewlett Packard | Sector: Consumer Electronics | Country: US | Partner/agency: Resolution Media and Kenshoo | Objective: brand awareness, consideration and purchase | Format: Paid Search, SEO

07/10/2013  |  Full story...

Case study topics