Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Snapchat case studies: we currently have 28.

Any agency or media owner can submit case studies to our team and these 28 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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16/03/2018  |  Full story...

KFC Zinger boosts store visits with Snapchat space stunt

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

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16/03/2018  |  Full story...

Snapchat case study: Adidas drives 18% boost in store visits

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

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16/03/2018  |  Full story...

Case study: Hardware retailer Lowe’s used Snapchat to reach a new audience

Hardware retailer Lowe’s had a new generation of home owners to market to, the digitally savvy millennial generation. This group didn’t grow up wielding hammers or fixing shower curtains; they are typically less experienced with home maintenance compared to the generations before them; and this has created a knowledge gap - just as this demographic moves into home ownership. Lowe’s is tackling the problem by training millennials on social media; giving them the confidence to take on home improvement projects.

29/11/2017  |  Full story...

Now 61 reaches 3m people with Snap Ads ‘deep links’

Now That’s What I Call Music! turned to Snapchat when it looked to promote its 61st edition of the iconic Now! series.

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07/11/2017  |  Full story...

How Clean & Clear got 40 million views with Snap Ads

Clean & Clear used Snapchat filters across US schools to create a positive message for teens to use its products. This case study looks at how the skincare brand achieved 7% lift in brand favourability with a smart social media campaign.

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07/11/2017  |  Full story...

Snapchat case study: L’Oréal Paris gets 51% sales boost with social blitz

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost via Snapchat and other social channels.


17/05/2017  |  Full story...

Gatorade creates unique game with Snapchat to celebrate Serena William’s Grand Slam win

Gatorade partnered with Snapchat to create a unique and memorable way to celebrate Serena William’s record-breaking 23rd Grand Slam victory, with a web view game that allowed players to become Serena and play through each of her Grand Slam victories.

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28/04/2017  |  Full story...

AT&T runs Snap ads campaign for Father’s Day to engage tech-savvy young people

AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad. Snapchat was the perfect platform to reach and engage this audience.

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28/04/2017  |  Full story...

Snapchat case study: Bud Light combines Snapchat with SXSW festival

With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.

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09/03/2017  |  Full story...

Video case study: Cristiano Ronaldo loses his powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

15/12/2016  |  Full story...

World Zombie Day goes viral with Snapchat geo-filters

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.


19/10/2016  |  Full story...

Kraft Mac & Cheese reaches 2 million with Snapchat Sponsored Lenses

Snapchat and Kraft Macaroni & Cheese partnered to create a playful Lens to take Snapchatters back to their childhood, getting a 13% lift in purchase intent for the food brand, reaching 20 million people.

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16/06/2016  |  Full story...

Snapchat case study: Gatorade breaks records with Sponsored Lens

Gatorade made a big splash on Super Bowl Sunday with a Snapchat Sponsored Lens a “sponsored lens” for Snapchat that received a record number of views for the ad product.




16/06/2016  |  Full story...

Cadbury’s Crunchie spends half of digital ad budget on Snapchat lenses

At a cost ranging between $100,000 up to $750,000 for 24-hour, Snapchat Lenses are the most premium add to buy on the app. But is it worth it? Cadbury’s recently bet half its brand ad budget on the format for Crunchie’s 'Obey your Mouth' campaign to find out…

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02/06/2016  |  Full story...

Snapchat case study: Burger King ‘grills’ competitors with lenses competition

Burger King launched on Snapchat in Argentina with a novel campaign that encouraged users to ‘flame grill’ competitor’s burgers. This case study looks at how the smart interactive approach to a new platform earned the fast good chain 4.1 million new fans.

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26/05/2016  |  Full story...

Snapchat marketing: Mr Burberry launches exclusively on Snapchat Discovery

In April 2016 Burberry became the first luxury brand to have a dedicated channel in the Snapchat Discovery section as well as use Snapchat codes to unlock fragrance and grooming content in store.


11/04/2016  |  Full story...

Social media marketing: How Sprite got 2 million Snapchat views

In November 2015 Sprite Brazil put Snapchat codes on all its cans, resulting in a surge of activity on the social messaging platform with more than 2 million views in a few days. The Snapchat codes on the cans act like QR codes and led consumers directly to accounts on the messaging app.

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29/02/2016  |  Full story...

Social media marketing: Snapchat has become the hottest platform in social media marketing

Snapchat only launched four years ago but in that short time it has become one of the key social platforms marketers want to use in order to reach their audience.

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22/10/2015  |  Full story...

How Audi won the Super Bowl with Snapchat

Super Bowl Sunday is the biggest advertising day of the year, so how could a car brand stand out from the scrimmage? In 2014, Audi sent followers funny Snapchat pictures relevant to the game in real time. The campaign generated millions of earned impressions and introduced Audi to a new generation of consumers.


23/09/2015  |  Full story...

Influencer marketing: Marriott hotels

Influencer marketing is becoming a greater part of the digital marketing mix, as brands look to key advocates to spread the word. This case study will look at how Marriott hotels are leading the way with content marketing by collaborating with key influencers.

16/09/2015  |  Full story...

Snapchat case study: Candy brand Sour Patch Kids have a sweet year on Snapchat

Mondelez’s Sour Patch Kids launched on Snapchat partnering with Vine Star Logan Paul to market directly to teens. This case study looks at how the sweet brand used a popular new communication plaform to get 120,000 new followers on the channel.

22/07/2015  |  Full story...

Snapchat case study: How Taco Bell became your ‘cool best friend’ brand

Taco Bell’s alternative and savvy social media marketing has gained a strong following by a younger audience and its ramped-up deal with US College Football Playoffs and ESPN offers a unique opportunity to connect with its target market. So, why is Taco Bell’s Twitter account such a hit and what does this new deal with College Football playoffs mean for the Mexican fast-food chain?

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14/01/2015  |  Full story...

Snapchat case study: H&M runs mobile treasure hunt for party invites

In May 2014, retailer H&M launched Poland's first marketing stunt on Snapchat, hiding exclusive party tickets in its clothing stores and sending cryptic clues via the self-destructing photo app. This case study looks at how the campaign reached 3.8 million unique users via this digital spin on the old ‘treasure hunt’ game.

14/01/2015  |  Full story...

Lacoste runs Snapchat competition #SpotTheCroc

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos. The competition runs for two months with a 10 second video to be shared every two weeks.

The videos for the campaign will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.

19/11/2014  |  Full story...

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