Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Toyota case studies: we currently have 3.

Any agency or media owner can submit case studies to our team and these 3 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Marketing personalisation case study: Toyota USA makes 100,000 versions of same Facebook ad

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

With 194 net hp in the all-new RAV4 Hybrid, getting to your next adventure is half the fun.

Posted by Toyota USA on Tuesday, January 12, 2016

27/01/2016  |  Full story...

Twitter case study: Toyota offers sweets for tweets


To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer and ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. The campaign matched the new Toyota Etios tagline, “Here to make you smile”, promoting a positive brand message and putting the car across as a fun machine to drive.

YouTube case study

More on this Case study …
Brand: Toyota | Country: South Africa | Agency: HelloComputer, ThingKing | Sector: Retail, Automotive | Format: Twitter,Mobile, social media

21/09/2012  |  Full story...

Case Study: Toyota Prius | Media: MSN | Country: Japan | Sector: Automotive | Objective: Brand awareness, brand repositioning, purchase intent | Format: Rich media

The Toyota Prius, the world’s first mass-produced hybrid vehicle, went on sale in 1997 as an environmentally friendly car. However, many consumers were put off by the new look of the vehicle. A light-hearted driving adventure, with users riding alongside through online video travelogues and Windows Live Messenger, persuaded consumers to spend more time with the Toyota Prius.

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