Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Emea case studies: we currently have 13.

Any agency or media owner can submit case studies to our team and these 13 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Gamification case study: Emirates bank rewards exercise with better savings via fitness app

Emirates NBD bank made smart use of gamification to promote its savings accounts, by rewarding customer that kept fit with better interest rates via a mobile app.

06/10/2016  |  Full story...

South Africa case study: Savanna Beer reaches 20m people with Facebook-centric campaign

To mark Valentine’s Day, Savanna Beer turned to Facebook to let fans hire ‘Savanagram’ personal messages for their loved ones. The campaign grew the beer brands social media base and reached over 20 million people.

01/05/2015  |  Full story...

Content marketing case study: Snickers helps fans resell unwanted items bought when hungry

Ever bought something in a sale that you later regretted? Snickers blame these shopping errors on hunger to tie in with their “You’re Not You When You’re Hungry” campaign. This case study looks at how Snickers helped shoppers in Dubai resell unwanted items they bought in the sales.

18/02/2015  |  Full story...

Content marketing case study: How Almarai inspired its fasting customers during Ramadan

How do you get people to eat your products during Ramadan - a month of fasting? This case study looks at how Almarai a large dairy company in the Middle East launched a health and wellness social media campaign to support and inspire those fasting and most importantly keep the brand front of mind.

18/02/2015  |  Full story...

Content marketing case study: Sprite comedy channel wins over Saudi Arabian consumers (and avoids censors)

How do you integrate a bold brand like Sprite into a heavily censored region such as Saudi Arabia? This case study looks at how the drinks brand used a YouTube comedy series tied with digital and on pack promotion to win over the youth audience and get round content filtering, boosting sales 15% in the process.

17/02/2015  |  Full story...

Content marketing case study: Nivea user generated ‘Captivating Tales’ beat sales targets by 11%

In a bid to grow its market share across the Gulf region, Nivea encouraged Arab women to express themselves through writing and bring it to life through short films. This case study looks at how the beauty brand combined social and video content to help sales of its new body lotion steal 12% market share from its largest rival in just a year.

17/02/2015  |  Full story...

App case study: Emirates NBD promotes ‘impulse saving’ with Shake N’Save app

How do you make financial services appeal to the younger generation? This case study looks at how Emirates NBD used mobile app Shake N’Save combined with social media and video content to encourage savings among teens and potentially win over their custom for life.

17/02/2015  |  Full story...

Mobile money case study: Why banks and mobile networks must collaborate… not compete

The unstoppable growth of mobile is changing how people engage in everyday tasks such as shopping, banking, learning, work, entertainment and even health care. In developing countries, mobile money has become a phenomenon, but success has relied on mobile operators and banks acting as collaborators, not competitors. This case study looks at how mobile network Airtel and the Equity Bank of Kenya formed a successful partnership that helped propel mobile money accounts into the mainstream across large parts of Africa.


30/01/2015  |  Full story...

Mobile money case study: How M-Pesa is driving Africa’s cashless future

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.

30/01/2015  |  Full story...

FMCG case study: How a cheese spread became part of a school curriculum

Back in 2012, Bel Group's popular cheese spread Picon wanted to revamp its brand promise of 'spreading happiness' across Lebanon. This case study looks at how the FMCG brand’s civic activism programme became part of the country’s school curriculum via some smart digital content marketing.

17/09/2014  |  Full story...

Khaleej Times ‘banner that talks back’ boosts subscriptions

As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren't always reliable. The banner with an opinion on everything made one message clear: an educated opinion is based on fact. The banner had a 33% engagement rate and the newspaper increased its subscriptions by 1.6% as a result.

More on this case study…
Brand: Khaleej Times | Sector: Newspaper | Country: UAE | Objective: Build brand engagement, drive subscriptions | Format: Display advertising | Agency/ Partner: TBWA/RAAD Dubai

07/03/2013  |  Full story...

Case study: Low cost blogger engagement marketing strategy as Gillette reaches out to key influencers


A smart example of blogger engagement marketing strategies, low cost online PR that gets bloggers authentically engaged with the brand. 86 of Turkey’s top bloggers were sent a direct mail piece modelled on a bathroom cabinet. The brand variant was that the shave was so comfortable it would let guys minds wander, so they created a web page where people could write their thoughts. All that was needed was a single laptop prize, and the creative energy among the 86 had led – in just 10 weeks – to 1.3m unique visitors to the new website, and 44 active bloggers.

More on this case study

Gillette Fusion Power - Procter & Gamble | Media: Online PR | Country: Turkey | Sector: FMCG personal care | Objective: Build brand equity, drive trial | Format: Blogger engagement marketing strategies »

28/05/2012  |  Full story...

Cornetto projection mapping rewards gamers with ice cream coupons

This on-street campaign from Cornetto in Turkey raised awareness of Unilever's Ice Cream brand with a game that was playable via projection mapping over 3 days, in a central square in Istanbul. The interactive game was playable by passersby who had to call a number to enter, which then enabled them to control a character within the game using the keypad on their phone. The game was only playable by 5 people at a time, encouraging people to watch the action while they waited their turn. If the player is successful, they get a code to redeem for a free ice cream.


Case study topics