Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Augmented Reality case studies: we currently have 17.

Any agency or media owner can submit case studies to our team and these 17 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Viral marketing case study: Pepsi Max creates monster mirror stunt

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.


03/10/2017  |  Full story...

Castorama's 'Magic Wallpaper' creates interactive bedtime story

French home improvement retailer Castorama came up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.


07/09/2017  |  Full story...

Augmented reality case study: Faber-Castell app takes viewers to “Never Ending Forest”

In 2016, pencil brand Faber launched an app using augmented reality, as part of their sustainability project. This case study looks at how the app became the most downloaded educational app at AppStore Brasil.


The Never-Ending Forest APP from Pablo Manzotti on Vimeo.


08/08/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"

Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.


29/09/2016  |  Full story...

KFC augmented reality trickery turns money into food

KFC launched the Wow@25 menu in India to show that great food doesn’t have to come at a high price - only Rs. 25. KFC wanted to vanquish the misconception that locals had about the price and needed a ‘Wow’ idea to communicate the new menu. This case study looks at how the fast food brand made smart use of new technology to get the number one spot in the iTunes food and drink app category.

05/11/2014  |  Full story...

IKEA augmented reality catalogue

The 2014 IKEA catalogue came to life this year taking the customer experience further with extended digital content. This case study looks at how the furniture brand used augmented reality technology to add a new dimension to the shopping experience, getting a huge 8.5 million downloads in the process.

05/11/2014  |  Full story...

Land Rover’s brings magazine ads to life with augmented reality

In January 2014 Land Rover launched a new Range Rover Sport. Realising a regular print ad didn’t have the capability to show the cars diversity, Land Rover decided to put the reader in the driving seat by publishing a multi-sensory print out to show the versatility, power and speed of the car. This case study looks at how the car maker used augmented reality to become one of the most successful Blippar apps yet.

05/11/2014  |  Full story...

Ben and Jerry’s uses augmented reality to create ‘Moo Vision’

Ben and Jerry’s was one of the first big brands to pioneer augmented reality marketing campaigns, using an iPhone ‘Scoop of Happiness’ app to turn ice cream lids into fantastical animations that helped customers learn more about their ice creams, fostering more brand loyalty as a result.

30/10/2014  |  Full story...

Heinz Tomato Ketchup augmented reality recipe book

Back in 2011, Heinz used augmented reality to launch a digital marketing campaign to promote Tomato Ketchup as a cooking ingredient in a number of different recipes. This case study looks at how the popular condiment managed to turn packaging into a fun user experience that got 170,000 people engaged with the brand in a new and exciting way.

30/10/2014  |  Full story...

Aliens invade bus shelter for Pepsi Max stunt

London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from Pepsi Max. This case study looks at how the drinks brand generated 5 million YouTube views in a fortnight from a single YouTube upload (and some digital effects trickery)...

02/04/2014  |  Full story...

McDonalds ‘Happy Table’ uses NFC for in-store mobile games

McDonald’s is experimenting with Near Field Communication with a new in-store mobile game that is activated when a user places their device on one of the tables. Targeted at children and dubbed ‘The Happy Table’, the technology is being tested in a McDonald’s in Singapore. Created in partnership ,with agency advertising agency DDB, users can a mobile phone over a table to activate a mobile game.

Brand: McDonalds | Sector: FMCG, Food and Beverage | Country: Singapore | Agency/Partner: DDB | Objective: brand awareness, consideration and purchase | Format: Gaming, Mobile

17/09/2013  |  Full story...

IKEA catalogue puts virtual furniture in users’ living rooms

This year’s IKEA catalogue comes with an augmented reality twist, giving users the ability to place virtual furniture in their own home with the help of a smartphone app. The service works by users scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on a smartphone or tablet. The company's playful video demonstrates a few other things you could do with the app.

Brand: IKEA | Sector: Homewares, Retail | Country: UK | Objective: brand awareness, consideration and purchase | Format: Mobile, Print, App

14/08/2013  |  Full story...

Oreo augmented reality One Direction campaign brings product packages to life

Mondelēz International and Nabisco's Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour.
The augmented reality packaging features the band on more than 21 million specially-marked packages. Each experience can be unlocked by downloading the 1D VIP app, pointing the mobile device at the package and scanning it to reveal a message from One Direction. Fans can also download the free 1D VIP app at either the Apple or Google Play stores, snap a photo of their favorite snack package with a mobile device and unlock an exclusive experience featuring One Direction.

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More on this case study…
Brand: Mondelēz International, Nabisco' | Sector: FMCG, Food and Beverage | Country: US | Objective: brand awareness and favourability | Format: Mobile, augmented reality |

03/06/2013  |  Full story...

Band Aid brings Muppets to life with augmented reality plasters

To comfort children in their hour of need, Band-Aid teamed up with Disney to embed videos of The Muppets in their plasters using augmented reality. This case study looks at how the Johnson & Johnson brand used the ‘internet of things’ to engage with their target market in a new and innovative way.

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Brand: Johnson & Johnson, Band Aid | Sector: FMCG, Healthcare | Country: US | Objective: Build brand engagement | Format: Video, Augmented Reality, Social Media, iPad, Mobile, Apps |

25/02/2013  |  Full story...

Mobile marketing case study: McDonald's app tracks origin of food

Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users' iPhone’s into an ingredient tracker. McDonalds partnered with DDB Sydney to launch the TrackMyMacca’s app in Australia. By using the camera feature of their iPhone, iPad or iTouch, diners can scan the image of the particular food item they have purchased. Using GPS and the free Wi-Fi in McDonald’s outlets, as well as taking note of the date and time, the app is able to access the company’s supply chain. It can, for example, identify the source of ingredients used to create the meat patty in a customer’s quarter pounder, right down to the particular cattle farm.

More on this case study…
Brand: McDonalds | Sector: Food, FMCG, retail | Country: Australia | Agencies: DDB Sydney | Objective: Build brand engagement | Format: Mobile |

14/02/2013  |  Full story...

How Lego used an augmented reality gaming app for brand engagement

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Lego engaged customers with a ‘Life of George’ app, inviting consumers to combine real Lego bricks and an iPhone to take part in an augmented reality game. Using a free EyeCue-enabled iOS app, players are tasked with recreating ‘George's’ photographs using 144 included Lego bricks on a specialized "green screen-like" gaming mat. Once the model is complete, the user takes a photo with the iDevice to be scored based on building speed and accuracy to the original picture. The $30 kit promises 12 levels featuring 10 photos each, and varying difficulty levels. For added replay value, there's a two player game and a creation mode which lets users create playable models out of their own snapshots. In addition, a Facebook page, lets users chare scores and photos of their creations.

More on this Case study …

Brand: Lego |Sector: Games | Format: Augmented RealityGaming App

View a video of the campaign: Lego | View the iTines store: Life of George | View the Facebook page: I am George

11/11/2011

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