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Johnhson And Johnson case studies: we currently have 2.

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Search case study: How Johnson & Johnson cut cost per unique user by 21%

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

11/10/2017  |  Full story...

Case study: Johnson & Johnson | Sector: Pharmaceutical | Objectives: Brand awareness, brand positioning, traffic generation | Format: Social media, branded content, microsite

Johnson & JohnsonJohnson & Johnson Consumer B.V. (JJCBV) wanted to boost awareness of its o.b. tampon brand among young women in the Netherlands. Because the vast majority of Dutch women aged between 14 and 18 use Windows Live Messenger, the company worked with Microsoft Advertising to create a Personal Expression; a collection of interactive content used in the application. The hugely successful campaign increased brand usage by six percent among the target audience.

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