Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Marketing Evolution case studies: we currently have 1.

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Case study: Dove Nutrium | Agency: Marketing Evolution/Dynamic Logic | Sector: FMCG | Objectives: Optimisation | Format: Online media, monitoring and evaluation, marketing models and intergration

Dove NutriumThis was the pioneering landmark study into optimising the media mix and the level of weight internet banners should be given. The award-winning research formed a roadmap for media-neutral planning and quantified how each marketing channel influences the consumer. It revealed how some channels are used to saturation point; while others are barely explored. Minor reductions in frequency or reach of campaigns in one media free up budgets that work harder online: same budget, better results.

Download the case study: Dove Nutrium


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