Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

H And M Clothing case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Video case study: David Beckham bares all in shoppable H&M superbowl TV ad

Ahead of the 2014 SuperBowl Final, H&M let fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial. The Swedish clothes retailer offered viewers the chance to pick from alternative versions of the star performing some impressive stunts as he tries to get to safety in his signature briefs. Voting began ahead of the final and promoted nine pieces from the ex-footballer’s Spring range. The ad was preceded by a Twitter campaign where fans get to choose whether he bares all in the ad or not.

Brand: H&M | Sector: Clothing | Country: USA | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, Sport, YouTube, Video, TV

03/03/2014  |  Full story...

Case Study: H&M | Media:MSN | Country: Norway | Sector: Clothing | Objective: Engagement, buzz, cut-through, trend creation | Format: Social media

A bold campaign from H&M in co-operation with Costume magazine and MSN was created to engage fashion bloggers in Norway. The brand’s fashion blogging contest drew a fantastic response rate, with 700 bloggers taking part from across the country, and acted as the centrepiece of a successful integrated campaign.

Download the MSN case studies compendium


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