Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Cannes Lions case studies: we currently have 10.

Any agency or media owner can submit case studies to our team and these 10 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.


Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

"Cannes Crêperie Experiment" proves mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.

07/07/2017  |  Full story...

Video case study: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign won one of the 3 top Cyber Grand Prix at Cannes this year, with a quirky video ad making fun of its own name.


07/07/2017  |  Full story...

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at the 2017 Cannes Lions festival.

Graham-20170620022324840.jpg

07/07/2017  |  Full story...

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home.

06/07/2017  |  Full story...

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

08/07/2016  |  Full story...

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.


08/07/2016  |  Full story...

Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video

UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).


27/06/2016  |  Full story...

Cannes case Study: Ariel washing powder gets dads to #sharetheload

This social media video for Ariel washing Powder was hailed by Facebook's Sheryl Sandberg as “one of the most powerful” she'd ever seen. The Indian ad campaign encouraged men to do their fair share of housework.


27/06/2016  |  Full story...

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.


27/06/2016  |  Full story...

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