Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Behavioural Targeting case studies: we currently have 32.

Any agency or media owner can submit case studies to our team and these 32 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Email case study: Boden revamps data strategies for customer acquisition and email targeting

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UK fashion retailer Boden worked with Experian to better understand the data that sits at the core of its online business and revamp the way they use it - both in digital and offline format. Through smart use of customer databases Boden improved its direct mail offering and found ways to beter target and segment its customer database.

Read the full case study here


Brand: Boen | Sector: Clothing, retail | Country: US | Partner/agency: Experian ChetahMail | Objective: brand awareness, consideration and purchase | Format: Email

10/07/2013  |  Full story...

Case Study: Reelz uses ‘Smart Versioning’ for ongoing updates to video advertising

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Cable channel Reelz used a technique called ‘Smart Versioning’ to continually adjust text, video and URLs in ads based on response, in order to boost ROI. As a result, the campaign achieved a 200% higher dwell rate than average.

The purpose of the campaign was to get audience attention and increase the website traffic.
Smart Versioning enabled for ongoing changes, text, video, and URL feeds. And all updates that would otherwise take hours with smart version can be done in only a few minutes. The regular ongoing updates resulted in high dwell rate.

The campaign resulted in dwell rate of 10.35%, 200% more than the entertainment vertical.

More on this Case study …
Brand: Reelz| Sector: Entertainment| Agency: Haworth, Reelz Channel, MediaMind | Format: Smart Versioning

Read the case study here

05/01/2012  |  Full story...

MUST uses multi-channel ‘virtual character’ to boost sales

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Bubble Gum brand MUST used a virtual character ‘Mustika’ to create brand awareness and increase market share and sales, via a multi-channel competition.

The more the users engaged with the character more points hey gained, improving the chance to win the competition. To engage the users they were made to be involved from creating the character to sending it to friend. Every time they interacted with the character they gained points. The grand prize for the competition was a trip for 2 to Paris, the next 3 winners were awarded a personal supply of MUST Gum for a year. The campaign’s maximum potential exposure was attained and the average frequeny of the campaign was 4.3.

More on this Case study …
Brand: MUST Bubble Gum| Sector: Entertainment| Agency: LH Media, Media Mind | Format: Behavioural Targeting, Rich Media, Email, Social

View the case study here

05/01/2012  |  Full story...

City of San Diego uses 3D golf game to drive user engagement

The city of San Diego made smart use of rich media and gaming techniques to drive user engagement, getting a 2.54% click-through-rate from potential customers in the process…

San Diego worked with MediaMInd to use a golf-based game to promote the city as a premier golf destination, reaching out to golf enthusiasts using a combination of demographic, behavioural and geographic targeting. The campaign featured an interactive golf buggy driving game ‘Tee Box Derby ‘ embedded in a banner. The rich-media game showcased the city’s three premier golf courses as levels in the game, driving engagement with the brand. The campaign paid-off, achieving a CTR of 2.54% within the first two weeks alone. The In-banner engagement averaged 90-163 seconds, on different publishers.

Brand: San Diego Convention & Visitors Bureau | Media: Interactive Game & banner ads | Country: USA | Sector: Travel & Tourism | Agency: MeringCarson, Illusion Factory & Media Mind | Format: Rich Media Interactive game | Objective: Promote San Diego as Premier resort & golf destination

Download the case study: www.sandiego.org/teebox

18/10/2011

Case study: Emirates | Agency: Chemistry UK | Technology: MediaMind | Sector: Travel | Objectives: Targeting, brand positioning, brand awareness | Format: Rich media

Case study: EmiratesA neat way of bringing mapping and personalisation into an advertising space. David Carr, Head of Interactive at Chemistry UK Says:

"Emirates is the only long haul airline to fly from 6 UK airports. Despite this, most people still associate mid and long haul flights for business or pleasure with Heathrow or Gatwick. Miles Better used geographic and behavioural targeting coupled with in-advertising mapping to encourage people to fly from their local airport. It demonstrated the ease of getting there by plotting a route and showed how quick the trip would be. The campaign was part of the 6 UK Airports strategy that combined brand led comms, direct response offers, and even brand utility applications to increase passenger numbers for Emirates flights at Newcastle, Birmingham, Glasgow and Manchester."

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09/07/2009

Agency: RedEye | Client: AA | Sector: Automotive | Objective: Customer acquisition | Format: Targeted email campaign

Thousands of users take out car insurance quotes on the AA website every single day but despite registering online for a quote, only a small proportion of these potential customers immediately purchase. The AA wanted to be able to identify these visitors, and communicate a timely, targeted message to them, encouraging them to return to the site and buy online. The AA saw a dramatic improvement in their online customer conversion rate.

Download AA case study | Ask your Tutor for more insights | Submit your own case studies

31/07/2007

Agency: RedEye | Client: easyJet | Sector: Travel | Objective: Brand building, customer acquisition | Format: Banners

easyJet wanted to accurately measure return on investment for its online advertising spend to help it understand and improve its ROI and conversion rates. By identifying and recording each person’s exposure to the brand and their subsequent activity on the site, easyJet could easily rate each campaign not only for click-throughs but also for the quality and loyalty of the customers it was attracting. RedEye helped easyJet to understand the ‘branding effect’ of its advertising, attributing customer spend to advertising campaigns even when customers did not purchase immediately. Measuring customer activity over a period of time gave easyJet a reliable indicator of the long-term profitability of customers acquired from each campaign.

Download easyJet case study | Ask your Tutor for more insights | Submit your own case studies

30/07/2007

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