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China case studies: we currently have 26.

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Pepsi parners Youku Tudou for online film campaign

Pepsi partnered with Chinese Internet TV giant Youku Tudou, for a multi-channel online movie campaign called “Bring Love Home.” The 30-minute web movie premiered simultaneously on,, and in a Beijing theater packed with Pepsi celebrities. Prior to the movie premiere, the campaign successfully generated thousands of uploads, and by the end, the web movie had more than 100 million views.

More on this case study…
Brand: Pepsi | Sector: FMCG, | Objective: Build brand engagement | Country: China | Format: Video, Cinema, Youtube, Viral |

30/01/2013  |  Full story...

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