Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 86 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

In the crowded drinks sector Carling wanted to find a strategic way to achieve cut-through. They developed an award-winning strategy of sponsorship that was amplified on the web through sophisticated search engine marketing that gave the campaign a permanent place online. Carling realised that just as brands compete for a share of sales, they also compete for audience attention online so an alternative to simple advertising was needed.

Download the case study: Carling Live

26/06/2009

Mobile helps to reduce cab-related attacks by 46%

In an effort to reduce crime related to illegal taxis in London Incentivated launched the Cabwise initiative where by subscribers could text HOME to 60835 (spells ’G0TFL’) to receive local licensed minicab and taxi information in the area they are texting from. A Location Based Service search is used to pinpoint the subscriber’s exact location, enabling the relevant information to be identified and sent. The database of 45,000 licensed minicab operators and drivers is updated daily to maximise safety.

Download the Cabwise case study

10/06/2009

A solid application of smart search marketing principles deep in the long tail of search engine queries. The Radisson campaign succeeded in delivering multimillion pound returns at massive scale. Their processes used extensive and deep optimisation techniques to deliver outstanding ROI - showing just how powerful search engine marketing can be.

Download the case study | www.radissonedwardian.com

17/05/2009

As a leading women’s lifestyle portal, handbag.com reaches over 1.5 million readers every month, delivering fresh editorial content on fashion, beauty, celebrity gossip, and much more. The brand has gone from strength to strength since it was set up in 1999 and continues to lead the market. handbag is an expanding online business with ambitious growth plans and had worked with Greenlight for over a year to develop a clear and focused paid search strategy aimed at increasing page impressions and reaching new audiences cost effectively.

A series of highly targeted PPC campaigns combined with strategic consultancy on key editorial and online issues, led to an astounding 410% rise in the number of page impressions. Cost per click on all keywords has dropped by 42% on average and the ongoing fine tuning of the campaigns means that the cost per click is now far lower than targeted.

Download the case study | www.handbag.com

17/05/2009

When Monarch Airlines approached Greenlight in 2004, their organic search presence was limited, leaving their competitors to capture the lion’s share of search traffic for low-cost air travel. Today Monarch Airlines occupies positions one to three in Google’s organic results for all of their main flight destinations and they are consistently ranked in the top 3 spots for highly sought after travel search terms including ‘Cheap Flights.’

Tasked with increasing Monarch Airlines’ share of organic traffic, Greenlight devised a full scale search engine optimisation campaign to target 500+ keywords, auditing more than 800 web pages and targeting some fiercely competitive search terms.

Since teaming up with Greenlight, the volume of qualified traffic to flymonarch.com has grown exponentially, reaching a current rate of 200,000 unique visits every month. The success of this campaign is evident in the 143,000 flight bookings it has generated and the 360:1 ROI it has delivered. With consistently prominent rankings across the major search engines Monarch Airlines is now the most visible airline in organic search results for the UK.

Download the case study | http://flights.monarch.co.uk/

17/05/2009

Autobytel.co.uk is a leading internet car retailer that combines extensive motor industry expertise and cutting-edge technology, to offer a convenient online car buying process. By working with Greenlight's in house ad feed tool, Adapt, Autobytel.co.uk has seen their Pay Per Click (PPC) campaigns become more meaningful and relevant to search activity, which has driven better qualified traffic to the site and resulted in an explosion of enquiries and sales.

Having found that traditional bid management and manual campaign creation were not producing a steady flow of relevant enquiries, Autobytel.co.uk wanted to overhaul their approach to PPC in order to improve the quality and quantity of enquiries and reduce the cost per lead.

Download the case study | www.autobytel.co.uk

17/05/2009

The UK’s largest classified jobs website, fish4jobs understood effective search marketing was key to realising their full potential. That’s why the recruitment site chose Greenlight to research, formulate and implement a strategy capable of clearing a vital pathway between fish4jobs and its customers in the period from January 2007 to March 2008.

When we started work on the campaign, fish4jobs held more than 40,000 live adverts and attracted in excess of 3.3 million unique users each month. In order to retain this strong market position and advance it further, the company recognised the importance of maintaining visibility in the fiercely competitive online recruitment industry. In Greenlight fish4jobs saw a clear opportunity to extend its reach even further – and deliver a larger audience to its advertisers.

Download the case study | www.fish4.co.uk/jobs

17/05/2009

After realising that its paid search results had plateaued, online audiobook retailer Audible.co.uk, appointed Greenlight to revive disappointing sales figures through a dynamic paid search strategy. Greenlight’s Pay Per Click (PPC) campaigns successfully targeted the niche search volume that Audible’s market offered and maximised return. Greenlight’s approach proved far more efficient than the existing strategy and resulted in extremely impressive levels of return for Audible.

The expertly planned and closely managed campaigns increased search volume by 344%. In the space of 6 months the average number of impressions shot up by an incredible 1,462%; while a look at year on year conversions showed a 78% increase and cost per acquisition targets were beaten by 60%.

These outstanding results combined with Greenlight’s premium client services make this PPC project a shining example of how paid search should be executed and just how effective it can be for niche products and services.

Download the case study | www.audible.co.uk

07/05/2009

Search marketing works for every type of firm and every size of business. We’ve worked with the team at Google to select these case studies to help marketers see just a few of the ways that pay-per-click search engine advertising can drive traffic to your site. PPC search marketing is key to getting more customers and building traffic to your websites. You can download the case studies here and explore them in more depth on The Search Academy training courses.

14/01/2008  |  Full story...

Through the BA.com website customers could enter their mobile numbers to receive up-to-the minute flight and contact information. During disruption caused by terrorist activity in August 2006 over 20,000 SMS messages were sent to BA passengers and cabin crew in 87 countries over a four-day period, which was 18 times more traffic than the previous highest. This campaign combined direct response mechanics of search with the awareness building properties of graphical formats.

Download BA case study

01/08/2007

Lycos has evolved from an early leader in search to the content portal that it is today. With a large registered user-base for services such as Lycos Mail, Lycos aims to monetise its audience by extending into new content areas, such as XY. XY is a new channel on Lycos, targeting a similar audience to magazines such as Zoo and Nuts. Taglab was developed PR-able content and Viral game featuring user generated content to promote the launch of Lycos UK’s new “XY” men’s channel. The campaign features a Flash photofit style application enabling users to combine the features of celebrity females to design the perfect woman. The images can then be sent to friends or published in an online gallery.

Download Lycos case study | Ask your Academy manager for more insights | Submit your own case studies

01/08/2007