Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

<< Previous 9 10 11 12 13 14 15 16 17 18 19 20 21 Next >>

Worldwide insurance company Allianz transformed the popular game Frogger into a live interactive experience on Facebook. By creating a virtual game, Allianz advice the consumers in an entertaining way that everyone can easily prevent real-life dangers. Allianz integrated the realtime heavy São Paulo traffic feeds with the popular game to create the Facebook App and generate awareness through a fun way. This was achieved by placing a 24/7 camera on the rooftop of a building that live-streams the view of a busy street. Using the Facebook app, people can log in to help the amphibians cross safely to the other side of the road while jumping in between real cars.

More on this Case study …
Brand: Allianz | Format: Facebook Apps, Facebook Platform | Agency: Ogilvy Brazil

Facebook case study | YouTube video

29/06/2012

Looking for a retail brand who has made best use of digital media to enhance the shopping experience? Then look no further than Sephora. This US-based beauty retailer has been incredibly savvy at seamlessly integrating all the latest web, social and mobile media platforms with the physical store to drive customer engagement and sales. They have cleverly leveraged social media – through Facebook, Twitter and more recently Pinterest – to build an on-going dialogue with a large and loyal online fan-base of beauty lovers. They have developed mobile, tablet and in-store digital media platforms to interweave the online / offline shopping journey.

27/06/2012  |  Full story...

Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. The YouTube video hit 3 million views in only three days and features an all-star cast of footballers. The video release coincided with the beginning of the European Championships. At time of writing, the has racked over 14 million YouTube views and 80,000 ‘likes’.

More on this Case Study:

| Media: YouTube, Viral, Video | Country: India | Sector: Film | Objective: Build brand equity| Format: Viral Video »

27/06/2012  |  Full story...

Emirates made smart use of Facebook’s new ‘timeline’ layout, attracting more than 300,000 fans within the first 3 weeks of the launch. The Facebook page used a series of teasers from their TV commercials as the cover image, attracting more than 3,330 likes and 1,300 comments over a 1 week period. This case study shows how Emirates used its Facebook page to amplify the effectiveness of the TV ads, allowing consumers to share and engage with the brand online.

More on this Case study …
Brand: Emirates |Sector: Airlines | Format: Facebook Company page

Facebook Fan Page: Emirates | Facebook case study: Emirates

21/06/2012  |  Full story...

A smart example of blogger engagement marketing strategies, low cost online PR that gets bloggers authentically engaged with the brand. 86 of Turkey’s top bloggers were sent a direct mail piece modelled on a bathroom cabinet. The brand variant was that the shave was so comfortable it would let guys minds wander, so they created a web page where people could write their thoughts. All that was needed was a single laptop prize, and the creative energy among the 86 had led – in just 10 weeks – to 1.3m unique visitors to the new website, and 44 active bloggers.

More on this case study

Gillette Fusion Power - Procter & Gamble | Media: Online PR | Country: Turkey | Sector: FMCG personal care | Objective: Build brand equity, drive trial | Format: Blogger engagement marketing strategies »

28/05/2012  |  Full story...

In early 2010, Unilever launched a campaign on Facebook to distribute samples of its new Marmite Cereal Bar and to drive awareness of the new product. This case study shows how the brand used the Facebook Ad Units format to create buzz, generating 22m impressions and distributing 33,000 samples to its target audience of mums and young adults.

More on this Case study …
Brand: Unilever Marmite |Media: Facebook | Country: UK |Sector: Food & Beverages| Agency: Mindshare | Format: Facebook Ad Unit

14/05/2012  |  Full story...

Ahead of an annual Beauty Queen pageant held on International Women's Day, Dove created a social media campaign entitled "Beauty Does Not Have Just One Queen." This case study looks at how, with one outdoor billboard and a highly targeted Facebook app, the brand created a huge amount of online engagement and 23,000 new Facebook fans.

The campaign, for the Unilever-owned cosmetic and toiletry brand, used a Facebook application that was connected to a digital billboard in the heart of Tel Aviv. Women uploaded a picture of themselves using the app, and their portrait was then screened on the billboard with the caption "Beauty Does Not Have Just One Queen".

More on this Case study …
Brand: Dove |Media: OOH, Facebook videos | Country: Israel |Sector: FMCG | Agency: McCann Erickson | Format: Facebook App, TV spot

14/05/2012  |  Full story...

This risqué ‘Peephole’ campaign from men’s deodorant brand Axe made innovative use of QR codes. The ad targeted its demographic of young men with a ‘hot’ video that suddenly stops, prompting viewers to continue the experience at the brand’s Facebook page. Once on the social networking site, users could unblock hotter and more daring videos by sharing the experiences with their friends. The action kept getting hotter in the videos, all leading to one common message: STOP LURKING, START MATING. Experience the AXE Effect. A reminder that to get into the action, you need AXE.

The campaign worked by making smart use of QR codes, video content, Facebook Pages and consumer insight. The results were 14% of the target audience watched the videos daily. 33% increase in social interaction with the brand. 52 % increase in post views and feedback (engagement) on Facebook.

More on this Case study …
Brand: Axe |Media: OOH, Facebook videos | Country: US |Sector: FMCG | Agency: DDB Puerto Rico, Guaynabo| Format: Facebook Page videos

Social media case study Axe Facebok campaign | YouTube Viral Video Peephole advert

09/05/2012

The Cadbury Dairy Milk UK Facebook Page reached a social media milestone when it welcomed its one millionth fan on Saturday, January 7, 2012. To say thank you, the brand constructed a giant chocolate Facebook ‘thumbs up’, piece by piece, from thousands of Cadbury Dairy Milk bars and put the video on the social network. This case study shows how Cadbury managed to keep the momentum of its growing social media audeience.

More on this Case study…

Brand: Cadbury Dairy Milk |Media: Online, email | Country: UK|Sector: FMCG | Agency: Hypernaked | Format: Facebook Page Videos

09/05/2012  |  Full story...

In April 2012, Belgian TV channel TNT posted this ad on YouTube, getting 23m views in just one week and becoming the second most shared video on the website. Published on April 11, the 'A Dramatic Surprise On a Quiet Square' video campaign has clocked a whopping 30m views and 250,000 likes with a fortnight. This case study takes a look behind the success...

More on this case study:
Brand: TNT | Media: YouTube, TV, Social Media | Agency: Duval Guillaume Modem, Belgium | Country: Belgium | Sector: TV, Media

24/04/2012  |  Full story...

Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement for the brand and drive traffic to an application created for the World Cup.

More on this Case study …
Brand: PepsiCo India | Media: groupm | Country: India |Sector: Beverages | Agency: Komli | Format: Facebook Reach Block

24/04/2012  |  Full story...

Toy giant Mattel has been quick to capitalise on the growth of Pinterest, using the online ‘pinboard’ to showcase its flagship Barbie brand. So why has this iconic doll failed to get a single ‘like’ on the site so far? This case study takes a closer look…

More on this Case study …

Brand: Mattel, Barbie| Sector: Toys| Format: Social Media

24/04/2012  |  Full story...

This case study shows how Duck Tape used Pinterest a social media platform to showcase their stationery products. The brand was a natural fit with existing fans who love to showcase their creations using the product. The duct tape brand has 19 boards with 443 pins showcasing fun way of using their products. The brand has 302 followers, 335 following and 164 likes on Pinterest. They have boards vary from their products which subtly market the various patterns they offer, to craft ideas using the products and craft videos and occasion specific boards.

Digital Marketing Case Study (Duck Tape Pinterest Site)

More on this Case study …
Brand: Duck Tape| Sector: Retail, Eccomerce, FMCG | Format: Social Media

24/04/2012

Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.

More on this case study:
Brand: Lowes | Media: Pinterest, Facebook, Social Media | Country: US | Sector: Retail, Ecommerce, FMCG

04/04/2012  |  Full story...

Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact.

More on this case study:
Brand: Kotex | Media: YouTube, Pinterest, Social Media | Agency: Smoyz | Country: Israel | Sector: FMCG / Healthcare

04/04/2012  |  Full story...

This clever publicity stunt from Mercedes has earned the car maker many plaudits. The YouTube video features an 'invisible' car was seeded on numerous sites, including digital media blog Mashable, and attracted more than 9 million views in a couple of months.

More on this case study:
Brand: Mercedes | Media: YouTube, TV, Social Media | Agency: Jung von Matt | Country: Germany | Sector: Automotive

04/04/2012  |  Full story...

This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. The viral video posted on YouTube garnered 3 million views and 32,000 'likes' within two weeks of going live in February 2012.

More on this case study:
Brand: Dollar Shave Club | Media: YouTube, TV, Social Media | Country: US | Sector: FMCG

15/03/2012  |  Full story...

LG’s minute-long 'smart thief caught on cam' guerrilla-style ad for its slim televisions amassed 4.5m YouTube views and over 50,000 shares across social media networks. This case study looks at how the electronics firm used viral video advertising and an amusing play on the products features to drive comsumer engagement.

More on this case study:
Brand: LG | Media: YouTube, TV, Social Media | Agency: Y&R | Country: Amsterdam | Sector: FMCG / Electronics

14/03/2012  |  Full story...

Google turns towards using offline advertising in the PR and public service campaign "Good To Know", its largest-ever consumer education advertising effort addresses privacy concerns upon the launch of Search plus Your World and a new privacy policy.

More on this case study

Brand: Google | Media: print, outdoor, digital | Country: US & UK | Sector: Technology | Objective: educate the mass market | Agency: M&C Saatchi and Glue Isobar | Format: multi-channel advertising

13/02/2012  |  Full story...

Coffee house chain Barista used Facebook to create awareness of its seasonal 'Hawaiian Summers' menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest.

More on this Case study …

Brand: Barista Lavazza |Media: Facebook | Country: India |Sector: Hospitality | Agency: AliveNow | Format: Facebook page, Facebook Game App

Read the case study here | View the eCRM mailer

05/01/2012  |  Full story...

Visit Britain used social media marketing to increase the fan base, with the use of Facebook sponsored stories, page like and page post sponsored stories, resulting fan base to increase from 126,173 to 255,751. The campaign used targeting to friends of friends and ran from 25 April to 1 May. The sponsored stories, page likes and page posts were shown to friends of people who had ‘Liked’ or commented on the page. The 1 week campaign resulted in a 29% increase in feedback on page posts. The number of likes was doubled.

More on this Case study …
Brand: Visit Britain |Media: Facebook | Country: UK |Sector: Tourism| Format: Facebook Sponsored Stories|

05/01/2012  |  Full story...

Lacta Chocolate’s Facebook App made smart use of social media, boosting brand engagement and tripling their fanbase in the process. The app let users customise the Lacta chocolate wrapper with their loved ones names and compare them to the particular flavour before, uploading the results to their wall, reaching out to hundreds of people on their list. The campaign demonstrates how Lacta used an engaging and appropriate app to get their fans to become brand promoters. This was done using a simple consumer insight that people enjoyed comparing their loved ones with chocolate. The App lead to 135,000 users sent out 300,000 virtual Lacta Chocolate in first week. In two months the number of Fans increased from 87,000 to 250,000, almost 3 times. The campaign lead to an increase in the number of likes on Facebook approximately 396,000 likes.

More on this Case study …
Brand: Lacta |Media: Facebook | Country: Greece |Sector: FMCG | Agency: OgilvyOne Athens | Format: Facebook Application

Link to YouTube Video: Lacta | Link to Facebook page

16/11/2011

Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their friend in days. This case study shows how with Facebook App, Heinz got fans to send out personalised soup cans friends in the cold and flu season. The campaign combined F-commerce and personalisation with seasonality to create positive brand image and increase engagement. The campaign also led to mentions on other social platforms such as Twitter.

More on this Case study …

Brand: Heinz |Media: Facebook | Country: United Kingdom |Sector: FMCG | Agency: We are social | Format: Facebook App

Read the case Study here: We Are Social | Visit the Facebook page here Heinz

16/11/2011

Lego engaged customers with a ‘Life of George’ app, inviting consumers to combine real Lego bricks and an iPhone to take part in an augmented reality game. Using a free EyeCue-enabled iOS app, players are tasked with recreating ‘George's’ photographs using 144 included Lego bricks on a specialized "green screen-like" gaming mat. Once the model is complete, the user takes a photo with the iDevice to be scored based on building speed and accuracy to the original picture. The $30 kit promises 12 levels featuring 10 photos each, and varying difficulty levels. For added replay value, there's a two player game and a creation mode which lets users create playable models out of their own snapshots. In addition, a Facebook page, lets users chare scores and photos of their creations.

More on this Case study …

Brand: Lego |Sector: Games | Format: Augmented RealityGaming App

View a video of the campaign: Lego | View the iTines store: Life of George | View the Facebook page: I am George

11/11/2011

This ‘battle of the tweets’ football campaign pitted Real Madrid and Barcelona fans against each other to promote Spanish mobile network Movistar. The firm worked with MediaMind to engage with the target audiences, achieving dwell rates 3 times higher than the national average. The campaign invited fans of Real Madrid or Barcelona to tweet for their team and demonstrate support via banners on ElMundo.es.

Using interactive rich media advertising on ElMundo.es, Movistar got readers to demonstrate their passion for soccer, with real time tweets appearing in the ad. More than 300,000 users viewed the campaign. The campaign used the homepage of ElMundo.es as a huge screen based on a new masthead format of 990x250 . The average Dwell time of users interacting with the campaign was 53 seconds and average dwell rate 17.27% nearly 3 times the Spanish benchmark of 6%.

“The most striking thing is that the rate of impressions with dwell time was almost three times the average for the Spanish telecommunications sector, confirming this new format of ElMundo.es as great brand placement” – Cesar Alonso, Head of Online Advertising at Movistar

More on this Case study …

Brand: Movistar |Media: ElMundo.es | Country: Spain |Sector: Telecommunications | Agency: McCann, Arena Quantum, Media Mind | Format: Twitter Connect, FileGrab

View the campaign: Movistar | Download the Case Study: Battle of the Tweets

02/11/2011