Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 368.

Any agency or media owner can submit case studies to our team and these 368 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Video case study: Lyons Tea gets first ‘pause button’ video ads on RTE player

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Unilever Ireland ran a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website. The format demonstrates what can be delivered by working collaboratively with industry partners, and was the result of significant investment in new technology by RTÉ to enable the ad’s deployment.

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Brand: Unilever Ireland, Lyons Tea | Sector: FMCG, Food and beverage | Country: Ireland | Agency; Mindshare | Objective: Build brand engagement | Format: Video, RTE |

25/02/2013  |  Full story...

Case study: Carling lets soccer fans ‘Be The Coach’

Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a 600% Twitter following increase.

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Brand: Carling | Sector: FMCG, Food and Beverage | Country: South Africa | Agencies: Ogilvy South Africa | Objective: Build brand engagement | Format: Video, Mobile, Social Media |

14/02/2013  |  Full story...

Case study: P&O email videos get 950% increase in bookings

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P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).

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Brand: P&O | Sector: Travel | Country: UK | Agencies: Experian CheetahMail | Objective: Build brand engagement | Format: Email, Video |

14/02/2013  |  Full story...

Windows 8- how are brands using in-app advertising?

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Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats. This case study looks at 4 brands- Jeep, Delta, Sony Pictures and Ford as they capitallise on the new Windows 8 format.

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Brand: Microsoft, Jeep, Delta, Sony, Ford | Sector: Automotive, Film, Travel | Country: UK | Agencies: Razorfish, Universal McCann/Sapient, Team Detroit, This is Tommy | Objective: Build brand engagement | Format: Display, Video, Mobile, Windows 8 |

14/02/2013  |  Full story...

Kit Kat ‘dancing babies’ gets 1m views in a week

Nestlé's latest video campaign in India featured dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. As part of promoting the TVC, television will be the lead medium for the campaign with a high frequency intensive burst on a mix of mass and regional channels. Digital and Facebook were also key pegs in the campaign. In a similar vein to Evian’s 2010 ‘Roller Babies’ ad, the Nestle campaign centres of a group of babies that begin dancing (with the aid of CGI) in a daycare centre.

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Brand: Nestle, Kit Kat | Sector: FMCG, Food and Beverage | Country: India | Objective: Build brand engagement | Agency: JWT Delhi | Format: YouTube, Video, Social Media, Twitter, Facebook |

08/02/2013  |  Full story...

Banned Sodastream Super Bowl ad becomes Internet hit

A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals.CBS rejected the company's initial attempt at a Super Bowl spot, reportedly, because the content of the spot took a direct swipe at two other Super bowl participants - Coke and Pepsi. After the ban, Sodastream submitted a revised version featuring no brand names. It also released the spot that was rejected by CBS. The banned version is now on YouTube, and has ammased around 2 million views to date.

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Brand: Sodastream | Sector: FMCG, Food and Beverage | Country: US | Objective: Build brand engagement | Agency: Common, Pale Dot Voyage, Octopus of the Mind | Format: YouTube, Video |

06/02/2013  |  Full story...

Video case study: Sodimac uses ‘Skip Ad’ button as part of message

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

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Brand: Sodimac | Sector: Retail, Governemnt | Country: Chile| Objective: Build brand engagement | Agency: Mayo Digital, Draftfcb | Format: YouTube, Video |

06/02/2013  |  Full story...

Heineken boosts brand in China with Christmas campaign

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Heineken engaged beer lovers during Christmas, to strengthen its premium brand image in China by activating its global TV commercial ‘The Entrance’ on social media. The dutch brand worked digital marketing agency to create a digital campaign that challenges participants to remember the lively characters from the TV commercial in a social video game, achieving thousands of hours of engagement from web users.

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Brand: Heineken | Sector: FMCG, Food and Beverage | Country: China | Objective: Build brand engagement | Format: Social media, Video, YouTube |


30/01/2013  |  Full story...

Pepsi parners Youku Tudou for online film campaign

Pepsi partnered with Chinese Internet TV giant Youku Tudou, for a multi-channel online movie campaign called “Bring Love Home.” The 30-minute web movie premiered simultaneously on Youku.com, Tudou.com, and in a Beijing theater packed with Pepsi celebrities. Prior to the movie premiere, the campaign successfully generated thousands of uploads, and by the end, the web movie had more than 100 million views.

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Brand: Pepsi | Sector: FMCG, | Objective: Build brand engagement | Country: China | Format: Video, Cinema, Youtube, Viral |

30/01/2013  |  Full story...

Tiger Woods returns to Nike… and gets 7m YouTube views

As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand's video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. The commercial, produced by agency Wieden+Kennedy, came out earlier this week and became an immediate YouTube hit. To date, it has surpassed 7 million views.

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Brand: Nike | Sector: FMCG, Sport, Clothing | Objective: Build brand engagement | Agency: Wieden+Kennedy | Format: Video, TV, Youtube, Viral |

22/01/2013  |  Full story...

Skittles grants mind control with ‘Telekenise the Rainbow’

Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind... or does it? Agency Clemenger BBDO advanced Skittles’ ongoing "(Experience) The Rainbow" campaign with an entirely new interactive experience. The agency worked with aerospace engineer Ben Cai to develop a system that allowed (Australia- and New Zealand-based) visitors to Skittles-Telekinize.com.au and the brand’s Facebook page to move Skittles with their eye movements.

Check out more on the making of the campaign below:

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Brand: Skittles | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Clemenger BBDO | Format: Facebook, Social Media |

17/01/2013  |  Full story...

Heineken uses Facebook to 'Meet The World In One City'

Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. Heineken launched the effort to drive social engagement around its ongoing "Open Your World" platform. And social will indeed be key to helping Barnaby and Mick complete their mission.

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Brand: Heineken | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Tribal DDB | Format: Facebook, YouTube, Social Media |

17/01/2013  |  Full story...

Top 25 video virals of 2012: Bodyform, Dollar Shave Club and Channel 4 top list

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2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together 25 of our favourite viral marketing case studies from 2012 which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…

20/12/2012  |  Full story...

Klondike ice-cream creates a Twitter-based comedy competition to generate earned media

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To engage with their young adult male target audience around comedy, and to create and spread positive earned media around the brand, ice cream brand Klondike created a campaign with Twitter at its heart. The Twitterverse audience was asked, through a video call-to-action from the comedian Rob Delaney, to post a funny joke on the social media platform in less than 140 characters. The competition, over a number of weeks, generated much interest and excitement from the online fan base.

KLONDIKE COMEDY SHOWCASE CAMPAIGN from Nathan Marshall on Vimeo.

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Brand: Klondike | Country: US | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter

06/12/2012

Little Baby’s Ice Cream YouTube video success

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While Little Baby’s Ice Cream is only a relatively small manufacturer and retailer of premium, ice cream based in Philadelphia, PA they know how to do social media well. By placing this quirky, and slightly unnerving, promotional video / advertisement on YouTube with their website URL at the end – not only can they generate over 2.7 million video views but also a constantly stream of traffic to their website. This YouTube presence, coupled with a lively and well managed online community on Facebook and Twitter, has helped the business maintain a loyal fan base of regular visitors to their ice cream parlours.

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Brand: Little Baby’s Ice Cream | Country: USA | | Sector: FMCG, Food | Format: Video

06/12/2012

Ogilvy resorts to ‘pirate recruitment’ to get top talent

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How far would you go to bring the best talent to your team? In Belgium, Ogilvy delved into murky waters by using pirate software sites to recruit cash-strapped (but ambitious) unemployed web designers. Ogilvy Brussels was looking for a new web designer with fresh ideas. They knew that unemployed web designers can’t afford the crazily expensive editing suites they need to work, and they may be tempted to download it illegally. In response, they uploaded a file supposed to provide the editing suite on many pirate sharing websites. When web designers downloaded the file, they discovered that the editing suite was not in the download. Instead, they gave them something else: a job opportunity at Ogilvy. Not only did it prevent them from becoming criminals and wasting time in the numbness of unemployment, but it also offered them a much better opportunity: a job at a leading agency.

03/12/2012  |  Full story...

Stockholm ‘iPad magic' gets 3 million views

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Back in March 2012, a YouTube video of Swedish magicians promoting Stockholm using iPads and trickery took the internet world by storm, leaving audiences baffled and event organisers beaming. This ‘iPad magic’ campaign was created to promote Stockholm as a business centre. Since being posted to YouTube in March, on Friday, the clip has been viewed over 3m times.
This convention also made Scandinavian headlines after Swedish representatives placed banners and advertising with the slogan "Stockholm: The Capital of Scandinavia", outraging Norwegians and Danes who were also at the event.

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Brand: Stockholm Business | Country: Sweden/ France | Sector: Travel | Format: Video, Live event, YouTube

02/12/2012  |  Full story...

‘Kony 2012’ helps raise $26m after YouTube campaign

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As 2012 comes to a close, we look back at some of the biggest online video virals of the year. This week, we look at the hugely successful (and rather controversial) ‘Kony 2012’ campaign, that raised a huge amount of awareness about the plight of children caught up in Uganda’s conflict. Invisible Children, a movement seeking to end the conflict in Uganda, created the film Kony 2012 back in March. They hoped it would accelerate the arrest of Lord’s Resistance Army (LRA) leader Joseph Kony, who has been kidnapping and abducting Uganda’s youth for nearly three decades. With more than 100 million views in six days, Kony 2012 became the most viral video in history. The video worked because it used compelling content, stayed relevant and had a simple call to action.

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Brand: Invisible Children | Country: USA/ Global | Sector: Charity | Format: Video, YouTube

01/12/2012  |  Full story...

Mobile marketing case study: Reebok’s ‘Rondo’ integrated mobile campaign

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Reebok built a quick and dirty mobile marketing campaign based around the popularity of the Boston Celtics star player Rajon Rondo. In just 8 working days a mobile campaign was launched that reached a valuable target audience of potential Reebok consumers in this entertaining and engaging campaign. Building upon the catch-phrase “You got Rondo’d”, a mobile internet site was created along with supporting viral videos. These bite-sized bits of content prompted users to enter their mobile details to receive a custom ringtone and real-time information via their phones. This case study shows that even on a tight time-line and budget, a targeted mobile marketing campaign can deliver impactful results.

Reebok Rondo'd case study

Video case study

Reebok "You Got Rondo'd"

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Brand: Reebok | Country: USA | | Sector: FMCG, Clothing, Sports | Format: Mobile

20/11/2012  |  Full story...

Evian’s Roller Babies: The viral video that rocked so viciously

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Viral video ad campaign superstars like Evian’s Roller Babies show they’ve got the power to spread marketing messages globally with a huge return on investment. This case study shows how Evian’s YouTube campaign became the most viewed online video advertisement. One of the first YouTube-exclusive ad campaigns, Evian’s record breaking viral video, Roller Babies, set the way for a new strategy of seeding content, testing creative, and building on a global brand. Launched as a web-centric ad campaign, Roller Babies quickly became a viral tour-de-force. It was so successful that in 2009 the Guinness Book of World Records officially declared Roller Babies as the most viewed online ad.

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Brand: Evian | Media: YouTube | Country: Global | Sector: FMCG Drinks | Objective: awareness | Agency: BETC Euro RSCG & Unruly | Format: YouTube online ad

20/11/2012  |  Full story...

Oak stages ‘reverse robberies’ to promote milk drink on Facebook

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US flavoured milk brand Oak claimed it had been ‘inundated with fans complaining they coundn’t buy their product in their local stores. In response, parent company Parmalat staged a series of ‘reverse robberies’ and posted the results on YouTube and Facebook. The data captured from the campaign will be passed onto the OAK sales team to help pinpoint their efforts.

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Brand: Oak, Parmalat | Country: USA | Agency: The Monkeys | Sector: FMCG, Food and Beverage | Format: YouTube, Video, Facebook, Social Media

20/11/2012  |  Full story...

Charity challenges perceptions with ‘You Are Blind’ game

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To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. The aim of the project is to change the way of treatment to blind children around us and help to these children not just to live, but to live and be happy for those children for whom medicine help is not available now, to make their life in the aggressive environment of the modern city more convenient.

You are blind from Vlad Sitnikov on Vimeo.

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Brand: The Right to Smile | Country: Russia | Agency: Duval Guillaume | Sector: Charity | Format: YouTube, Video, Game, Social Media, Blogging

20/11/2012  |  Full story...

John West interactive YouTube video tells ‘story in a can’

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This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. Created by CheethamBell JWT, the ‘story in a can’ creative features a weathered fisherman aboard a trawler, holding up a can of tuna and telling a story about the fishing trip during which the tuna was caught.

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Brand: John West | Country: UK | Agency: CheethamBell JWT, Carat Manchester | Sector: FMCG, Food and Beverages | Format: YouTube, Video, Facebook, Social Media

20/11/2012  |  Full story...

YouTube case study: Coke turns commuters into 007 in race for tickets

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Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. Filmed in Antwerp central station, commuters who wanted a Coke Zero were given the chance to win tickets to see the new Bond film Skyfall. However, once they entered their name, they were given 70 seconds to collect the tickets at the other side of the station. What ensues is a mad rush filled with obstacles as they sprint to platform 6 to get the ticket. The “Unlock the 007 in you” video went viral, with over 3.8 million views and counting within 5 days of its YouTube release on 18 October 2012.

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Brand: Coke | Country: Belgium/ Global | Agency: Duval Guillaume | Sector: FMCG, Food and Beverages | Format: YouTube, Video

20/11/2012  |  Full story...

Lays wins over Slovak market with low budget Facebook campaign

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How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression. Over the course of the campaign, the Lays Facebook page racked up over 4 million visits- quite some reach considering Slovakia has a population of 5 million.

YouTube case study

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Brand: Lays/ Walkers | Country: Slovakia | Agency: Mark BBDO | Sector: FMCG, Food | Format: Video, social media

10/11/2012  |  Full story...

Further video case studies

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