Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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In 2016, the Swedish Tourist Association (STF) launched “The Swedish Number” with support from Intelecom. The campaign let “people from all over the world to speak to a randomly selected Swede about anything…

20/07/2016  |  Full story...

After a long battle to get a taco added to the emoji keyboard, Taco Bell celebrated its victory in style by creating the #TacoEmojiEngine which was built directly into Twitter. All people needed to do was tweet the new taco emoji with one of the other 1,295 emojis @tacobell to receive a personalized GIF combining them. The campaign generated more than half a million tweets in the first 5 days and won a Cannes Lions Gold award.

14/07/2016  |  Full story...

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.

08/07/2016  |  Full story...

This social media video for Ariel washing Powder was hailed by Facebook's Sheryl Sandberg as “one of the most powerful” she'd ever seen. The Indian ad campaign encouraged men to do their fair share of housework.

27/06/2016  |  Full story...

Gatorade made a big splash on Super Bowl Sunday with a Snapchat Sponsored Lens a “sponsored lens” for Snapchat that received a record number of views for the ad product.

#SB50 may be over but the #GatoradeDunk @Snapchat lens lives on with 100 million+ views! Get dunked today. pic.twitter.com/1b7FHwE7No

— Gatorade (@Gatorade) February 8, 2016

16/06/2016  |  Full story...

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

09/06/2016  |  Full story...

Bank of America created Better Money Habits (BMH), an online resource to help people understand their money. The site is open to anyone, with a focus on those just starting out – millennials. With the help of Promoted Pins, BMH content reached nearly 6 million people in less than 5 months and generated more than 29,000 saves.

09/06/2016  |  Full story...

At a cost ranging between $100,000 up to $750,000 for 24-hour, Snapchat Lenses are the most premium add to buy on the app. But is it worth it? Cadbury’s recently bet half its brand ad budget on the format for Crunchie’s 'Obey your Mouth' campaign to find out…

02/06/2016  |  Full story...

Burger King launched on Snapchat in Argentina with a novel campaign that encouraged users to ‘flame grill’ competitor’s burgers. This case study looks at how the smart interactive approach to a new platform earned the fast good chain 4.1 million new fans.

26/05/2016  |  Full story...

US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.

17/05/2016  |  Full story...

For two weeks, Sport Chek replaced its trusty paper circulars with Facebook ads. "The results of this test," says Duncan Fulton of Sport Chek, "blew our minds. This case study looks at the secret behind the publication’s success.

12/05/2016  |  Full story...

BillBachao is an India-based company that helps people find the most suitable mobile plans for their needs. Through studying user’s usage patterns and applying big data analytics, the app aims to save money for 70%+ of people in India who overpay for their telecom services.

12/05/2016  |  Full story...

Snack food company Teman Nabati reached new audiences with a followers campaign on Twitter. This case study looks at how the Indonesian brand beat its follower growth goals by 42%.

Jalan-jalan bareng orang terkasih, malam minggu gini enaknya jajan Nabati ;) pic.twitter.com/FdGW4riI5Z

— Teman Nabati (@TemanNabati) December 5, 2015

05/05/2016  |  Full story...

From Farmville to Angry Birds, online gaming can often be a passing fad. So how can games makers re-engage former players? The case study looks at how RJ Games used Facebook to prompt almost half of players to pay more and continue playing.

05/05/2016  |  Full story...

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.

28/04/2016  |  Full story...

10bis is Israel’s largest takeout ordering website, which now offers its service through a newly launched mobile app. This case study looks at how highly targeted mobile app install and engagement campaigns attracted thousands of active users.

21/04/2016  |  Full story...

Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product. This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter.

12/04/2016  |  Full story...

Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.

12/04/2016  |  Full story...

Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.

12/04/2016  |  Full story...

In April 2016 Burberry became the first luxury brand to have a dedicated channel in the Snapchat Discovery section as well as use Snapchat codes to unlock fragrance and grooming content in store.

11/04/2016  |  Full story...

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, getting a 42-point lift in ad recall and 6-point lift in message association.

05/04/2016  |  Full story...

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools came up with a shocking campaign to stop founder of hasan & partners and his CEO from lying in a series of radio interviews.

Electric Shock Banner from hasan & partners on Vimeo.

31/03/2016  |  Full story...

Hellmann’s Brazil used messaging platform What’sApp to engage with consumers and give them a customised experience through their WhatsCook campaign. The campaign is an example of how marketers can effectively leverage mobile messaging tools.

31/03/2016  |  Full story...

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.

30/03/2016  |  Full story...

This smart piece of social marketing from Hellmann’s in Brazil helped hungry Twitter users make the most of their under-stocked fridges. The campaign sent users personalised recipes based on what was actually in their fridge (with Hellmann’s of course).

18/03/2016  |  Full story...