Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 368.

Any agency or media owner can submit case studies to our team and these 368 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Social issues case study: How brands are taking a stance (and winning fans) with LGBT advertising

Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.

16/04/2015  |  Full story...

YouTube case study: Android encourages viewers to skip ad (and gets people to watch whole 7 minutes)

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

15/04/2015  |  Full story...

From Old Spice to First Kiss: Iconic ads moments on YouTube

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.

15/04/2015  |  Full story...

Argentina social content case study: Movistar wins over youngsters with Facebook sitcom

To win over youngsters in Argentina, mobile network Movistar created a social media sitcom. This case study looks at how the brand made smart use of the Facebook platform to get 6.5 million views- and demand for a second season.

08/04/2015  |  Full story...

Brazil social media case study: Netflix creates local movie awards

To boost its presence in Brazil, Netflix created a new award for the local market, using Facebook as its platform to amplify the campaign. This case study looks at how the video streaming firm generated social media buzz with a strong local campaign.

08/04/2015  |  Full story...

Peacock's Plume or Hockey Puck? Paint brand creates colours for men

Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” In the interests of helping women get the colour they want with a name men will agree with, CIL Paints’ created a Facebook app and media campaign, ‘Paint Chip Names For Men.’

02/04/2015  |  Full story...

Storytelling marketing case study: How Country Crock captured a real and honest mother’s story to connect with mums across the US

The national American spreads brand Country Crock released a video marketing campaign over the Christmas period to create a true and touching snapshot of family life. The video is a great example of how Country Crock used storytelling to connect with its target audience.


30/03/2015  |  Full story...

Content creation case study: Adidas teams with YouTube creators to generate World Cup buzz

This case study looks at the success Adidas had at the 2014 FIFA World Cup by teaming up with YouTube creators KICKTV to publish up-to-date content for their YouTube channel. By teaming up with KICKTV, Adidas were able to gain expertise into the art of creating content for YouTube.


30/03/2015  |  Full story...

Content marketing case study: How Intel and Toshiba got an audience of 70 million with social storytelling

Two electronics giants had a challenge. Intel wanted to refresh "Intel Inside" and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70 million views. See how below…


25/03/2015  |  Full story...

Social media marketing: How #FirstWorldProblems was hijacked by WATERisLIFE

Water is life worked with advertising agency DDB New York to hijack the popular #FirstWorldProblems and launch the ‘hashtag killer’. The ‘hashtag killer’ campaign was set out to eradicate the ironic #FirstWorldProblems used when people tweet about life burdens such as their phone battery dying or when leather seats aren’t heated and create awareness for serious issues in developing countries.


05/03/2015  |  Full story...

Interactive digital case study: Coca Cola takes the social out of media and puts it back into life

Coca Cola has found the perfect solution to antisocial behaviour – the red cone of shame. The UAE has the world’s highest smartphone penetration, and a huge proportion of young people are constantly checking their phone. In order to remind everyone of the importance of real life human interactions Coca Cola has created a light-hearted campaign to help counter smartphone addiction and take the social out of media and put it back into life.


05/03/2015  |  Full story...

Gaming case study: How Crossy Road made $10m in three months

'Frogger' style game Crossy Road made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.This case study looks at the secret to the games runaway success.

crossy%20road.jpg

05/03/2015  |  Full story...

Fisher-Price welcomes new year babies with YouTube campaign

Fisher-Price started the new year documenting the births of the first babies of 2015, getting nearly 2 million views in the first week of its release.

26/02/2015  |  Full story...

Adidas controversial ‘haters’ ad gets 1.5m views on first day

Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas' takes a bold move to embrace the ‘haters’- which appears to have paid off.

26/02/2015  |  Full story...

Content marketing case study: Snickers helps fans resell unwanted items bought when hungry

Ever bought something in a sale that you later regretted? Snickers blame these shopping errors on hunger to tie in with their “You’re Not You When You’re Hungry” campaign. This case study looks at how Snickers helped shoppers in Dubai resell unwanted items they bought in the sales.


18/02/2015  |  Full story...

Content marketing case study: How Almarai inspired its fasting customers during Ramadan

How do you get people to eat your products during Ramadan - a month of fasting? This case study looks at how Almarai a large dairy company in the Middle East launched a health and wellness social media campaign to support and inspire those fasting and most importantly keep the brand front of mind.

18/02/2015  |  Full story...

Content marketing case study: Sprite comedy channel wins over Saudi Arabian consumers (and avoids censors)

How do you integrate a bold brand like Sprite into a heavily censored region such as Saudi Arabia? This case study looks at how the drinks brand used a YouTube comedy series tied with digital and on pack promotion to win over the youth audience and get round content filtering, boosting sales 15% in the process.

17/02/2015  |  Full story...

Content marketing case study: Nivea user generated ‘Captivating Tales’ beat sales targets by 11%

In a bid to grow its market share across the Gulf region, Nivea encouraged Arab women to express themselves through writing and bring it to life through short films. This case study looks at how the beauty brand combined social and video content to help sales of its new body lotion steal 12% market share from its largest rival in just a year.

17/02/2015  |  Full story...

Digital marketing case study – This Girl Can, Sport England’s campaign to get women active

This Girl Can is a nationwide campaign by Sport England to inspire women and girls to get moving, get active and exercise. There is a huge gap between the amount of men and women doing sport because millions of women and girls are afraid to exercise of fear of judgement. The campaign has a strong empowering message to feel comfortable working out regardless of shape, size or age whilst celebrating women in sport.


12/02/2015  |  Full story...

Super Bowl case study: Loctite gambles entire year’s budget on one ad

Straight from out of left field, Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.

04/02/2015  |  Full story...

McDonald’s Super Bowl strategy: ‘Pay With Lovin’ and Twitter ad break giveaways

At this year’s Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customer pay with funny and heart-warming gestures rather than cash. This was followed up with tweets that pledged to giveaway all other products advertised during each ad break- from Toyota cars to superglue.

04/02/2015  |  Full story...

FMCG case study: Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign

In January 2015, Weetabix launched a £5.5m multi-channel push featuring 'Weetabuddies' characters to encourage more families and kids to the breakfast cereal brand. This case study looks at how the food brand created a fun interactive campaign that got parents onside while encouraging kids to play with their food (in a good way).

19/01/2015  |  Full story...

Video case study: Why the Lidl Christmas ad is more likely to make us buy than the John Lewis penguin

The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, but is it the most effective in terms of ROI? This case study uncovers why Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

11/12/2014  |  Full story...

Viral case study review of 2014: YouTube's reveals biggest videos of 2014

YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers. The video features a mash-up of the most popular YouTube videos of 2014 — including the Ice Bucket Challenge and Nicki Minaj’s ‘Anaconda’. Many of those moments also feature in YouTube’s ‘top trending videos’ which it released, along with its chart of the most popular videos globally and in the UK, to run alongside its review of the year. The 'Mutant Giant Spider Dog' — a dog dressed as a spider that ran around terrifying inhabitants of a Polish town — also features in the video, and came first in YouTube's list.

11/12/2014  |  Full story...

The ads of Christmas past: Coke’s ‘Holidays are coming’ tops list

ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Coke’s Festive Ad-campaign took an upswing since 1995 when the drinks giant started rolling out a batch of Special Christmas Delivery trucks lit up with thousands of lights and the words, “Holidays are coming.” The Truck Ad-campaign has been so successful that the arrival of these trucks is considered to be indicative of the on-set of the festive season by many in North America today.

11/12/2014  |  Full story...

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