Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 375.

Any agency or media owner can submit case studies to our team and these 375 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

<< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next >>

Native content case study: Hidden Valley takes on ketchup with Buzzfeed push

To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.

03/06/2015  |  Full story...

Native content fail: P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. This case study looks at how the FMCG giant fell foul of new native advertising content guidelines.

pg%20banned.jpg

28/05/2015  |  Full story...

YouTube case study: How Gillette tutorials got an audience of millions

Searches for how-to videos on YouTube are growing at a rate of 70% per year, according to Google, providing advertisers the opportunity to connect with consumers at the exact moment they're looking for help relevant to a brand's product. This case study looks at how shaving brand Gillette used range of videos that give advice on grooming, from basic shaving to more complex facial hairstyles.


28/05/2015  |  Full story...

How Turkish Airlines reached 100m potential customers with selfies

In a wildly popular commercial for Turkish Airlines, two of sports" greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called "Kobe vs. Messi: The Selfie Shootout" to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot was another huge success: It became one of the fastest spreading commercials on YouTube, with 77 million views in just one week, and was one of the most popular ads of 2013.


21/05/2015  |  Full story...

Fake marketing case study: The most epic Super Bowl commercial that Newcastle Ale didn’t make

Brown Ale brand Newcastle in the USA couldn’t afford to advertise in the 2014 Super Bowl and even if they did have the budget, an exclusive deal with Anheuser-Busch InBev would have prevented them from securing any airtime during the big game anyway. As creating a TV commercial was out of the question, Newcastle ran a marketing campaign around the TV commercial they would have made – “If we made it.” The brewer punched above its weight with the campaign generating a greater buzz than the richer and legitimate sponsors of the game.


21/05/2015  |  Full story...

Finance case study: #TDThanksYou becomes Canada's biggest YouTube ad

TD Canada Trust created the country's most successful YouTube ad of 2014. As a result, it increased brand affinity and touched customers at home and abroad with a heartfelt campaign that is the envy of brand managers globally. What is the secret to the #TDThanksYou campaign success? This case study looks at how the bank won over customers by offering authenticity and genuine choice through a strong paid, owned and earned media strategy.

14/05/2015  |  Full story...

Creative marketing case study: Expedia ‘Travel Yourself Interesting’ shows value of expensive holidays

Expedia created online travel. But intense competition and the rise of price-comparison sites were leading to a decline in value, profitability and loyalty as more and more people turned to search engines to find ‘cheap holidays.’ In order to reposition itself in the market, Expedia created an ad campaign that focused on human nature and reminded people that travel is a valuable investment rather than a cost to be minimised.


28/04/2015  |  Full story...

Social issues case study: How brands are taking a stance (and winning fans) with LGBT advertising

Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.

16/04/2015  |  Full story...

YouTube case study: Android encourages viewers to skip ad (and gets people to watch whole 7 minutes)

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

15/04/2015  |  Full story...

From Old Spice to First Kiss: Iconic ads moments on YouTube

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.

15/04/2015  |  Full story...

Argentina social content case study: Movistar wins over youngsters with Facebook sitcom

To win over youngsters in Argentina, mobile network Movistar created a social media sitcom. This case study looks at how the brand made smart use of the Facebook platform to get 6.5 million views- and demand for a second season.

08/04/2015  |  Full story...

Brazil social media case study: Netflix creates local movie awards

To boost its presence in Brazil, Netflix created a new award for the local market, using Facebook as its platform to amplify the campaign. This case study looks at how the video streaming firm generated social media buzz with a strong local campaign.

08/04/2015  |  Full story...

Peacock's Plume or Hockey Puck? Paint brand creates colours for men

Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” In the interests of helping women get the colour they want with a name men will agree with, CIL Paints’ created a Facebook app and media campaign, ‘Paint Chip Names For Men.’

02/04/2015  |  Full story...

Storytelling marketing case study: How Country Crock captured a real and honest mother’s story to connect with mums across the US

The national American spreads brand Country Crock released a video marketing campaign over the Christmas period to create a true and touching snapshot of family life. The video is a great example of how Country Crock used storytelling to connect with its target audience.


30/03/2015  |  Full story...

Content creation case study: Adidas teams with YouTube creators to generate World Cup buzz

This case study looks at the success Adidas had at the 2014 FIFA World Cup by teaming up with YouTube creators KICKTV to publish up-to-date content for their YouTube channel. By teaming up with KICKTV, Adidas were able to gain expertise into the art of creating content for YouTube.


30/03/2015  |  Full story...

Content marketing case study: How Intel and Toshiba got an audience of 70 million with social storytelling

Two electronics giants had a challenge. Intel wanted to refresh "Intel Inside" and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70 million views. See how below…


25/03/2015  |  Full story...

Social media marketing: How #FirstWorldProblems was hijacked by WATERisLIFE

Water is life worked with advertising agency DDB New York to hijack the popular #FirstWorldProblems and launch the ‘hashtag killer’. The ‘hashtag killer’ campaign was set out to eradicate the ironic #FirstWorldProblems used when people tweet about life burdens such as their phone battery dying or when leather seats aren’t heated and create awareness for serious issues in developing countries.


05/03/2015  |  Full story...

Interactive digital case study: Coca Cola takes the social out of media and puts it back into life

Coca Cola has found the perfect solution to antisocial behaviour – the red cone of shame. The UAE has the world’s highest smartphone penetration, and a huge proportion of young people are constantly checking their phone. In order to remind everyone of the importance of real life human interactions Coca Cola has created a light-hearted campaign to help counter smartphone addiction and take the social out of media and put it back into life.


05/03/2015  |  Full story...

Gaming case study: How Crossy Road made $10m in three months

'Frogger' style game Crossy Road made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.This case study looks at the secret to the games runaway success.

crossy%20road.jpg

05/03/2015  |  Full story...

Fisher-Price welcomes new year babies with YouTube campaign

Fisher-Price started the new year documenting the births of the first babies of 2015, getting nearly 2 million views in the first week of its release.

26/02/2015  |  Full story...

Adidas controversial ‘haters’ ad gets 1.5m views on first day

Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas' takes a bold move to embrace the ‘haters’- which appears to have paid off.

26/02/2015  |  Full story...

Content marketing case study: Snickers helps fans resell unwanted items bought when hungry

Ever bought something in a sale that you later regretted? Snickers blame these shopping errors on hunger to tie in with their “You’re Not You When You’re Hungry” campaign. This case study looks at how Snickers helped shoppers in Dubai resell unwanted items they bought in the sales.


18/02/2015  |  Full story...

Content marketing case study: How Almarai inspired its fasting customers during Ramadan

How do you get people to eat your products during Ramadan - a month of fasting? This case study looks at how Almarai a large dairy company in the Middle East launched a health and wellness social media campaign to support and inspire those fasting and most importantly keep the brand front of mind.

18/02/2015  |  Full story...

Content marketing case study: Sprite comedy channel wins over Saudi Arabian consumers (and avoids censors)

How do you integrate a bold brand like Sprite into a heavily censored region such as Saudi Arabia? This case study looks at how the drinks brand used a YouTube comedy series tied with digital and on pack promotion to win over the youth audience and get round content filtering, boosting sales 15% in the process.

17/02/2015  |  Full story...

Content marketing case study: Nivea user generated ‘Captivating Tales’ beat sales targets by 11%

In a bid to grow its market share across the Gulf region, Nivea encouraged Arab women to express themselves through writing and bring it to life through short films. This case study looks at how the beauty brand combined social and video content to help sales of its new body lotion steal 12% market share from its largest rival in just a year.

17/02/2015  |  Full story...

Further video case studies

Case study topics