Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 368.

Any agency or media owner can submit case studies to our team and these 368 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Viral video marketing case studies: the 25 best virals of 2014

From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of social media as a communication tool. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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03/12/2014  |  Full story...

Honda Twitter account 'hacked' by Skeletor in social media stunt

In December 2014, Honda faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.The stunt marks a growing trend for guerrilla marketing practices. In 2014, a simple commercial featuring retro action figures is unlikely to stand out from the crowd- hence why social media stunts are a better way to reach a younger demographic.The fact that the campaign also coincided with 'Cyber Monday' also helped boost visibility on a popular online shopping day.

03/12/2014  |  Full story...

Video marketing case study: Asos lets viewers change colours of YouTube video

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. When viewing the video, users can click on a colour strip at the bottom of the video, causing the film to switch seamlessly to that colour theme. The film was created by Virtue Worldwide, Vice Media’s in-house creative agency. The ad has been shot five times using five different colour schemes, and lets viewers to click to change the colours and clothes in the video as it plays. The shoppable video has been viewed more than 700,000 times in just over a month.

03/12/2014  |  Full story...

Social TV case study: Mercedes tells interactive Twitter story to boost brochure requests by 140%

For the launch of the new Mercedes A-class, Mercedes wanted to appeal to a younger generation of drivers in the UK. This case study looks at how the car maker moved away from a traditionally heavy focus on TV and outdoor advertising to include social and mobile channels in its marketing mix. The #YOUDRIVE campaign combined social media and TV advertising by creating an exciting story told over three TV adverts where social media was used to decide the outcome of the story.

02/12/2014  |  Full story...

Video case study: How Cardstore got 22m views with a surprise ending

To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.

27/11/2014  |  Full story...

Video case study: How ‘10 hours walking in NYC’ became the most talked-about viral of the year

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

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19/11/2014  |  Full story...

Lacoste runs Snapchat competition #SpotTheCroc

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos. The competition runs for two months with a 10 second video to be shared every two weeks.

The videos for the campaign will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.

19/11/2014  |  Full story...

Waitrose crowdsources digital choir for Christmas campaign

Waitrose called on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice'. In October, the supermarket ran an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert.

13/11/2014  |  Full story...

Video case study: John Lewis puts digital first for Christmas ad

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.

13/11/2014  |  Full story...

Video case study: Peugeot reboots action-packed 80’s ad gets 12m views

Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. In 2014 the ad returned… with a digital twist. Launched on YouTube on October 1st 2014, the reboot of '80s campaign "The Legend," has already generated piled up more than 12 million views in a month.

06/11/2014  |  Full story...

Seasonal video case study: Oreo unleashes Halloween ‘Nomsters’

To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day. Fans will be asked to "Name the Nomster," and the best names will be made into custom digital content posted by Oreo later each day. The first video is just 11 seconds long, perfect for Facebook and Instagram.

30/10/2014

Elf and safety: Air New Zealand gets into the Hobbit for epic viral video

Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The ad has become the airline's most successful ever, getting close to 120,000 people viewing it online every hour and clocking up a record 16 million online views within a week of release.

29/10/2014  |  Full story...

Lexus offers virtual test drive with Oculus Rift

In October 2014, Lexus became one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model. Teaming up with agency Amaze, the campaign provides and interactive consumer buying experience using Oculus Rift (OR) technology and the new DK2 headsets.

View the experience in action here:


23/10/2014  |  Full story...

Case study: How Murphy’s turned Ireland’s rain into beer

Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.

22/10/2014  |  Full story...

CSR case study: Budweiser tackles drink driving with man’s best friend

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, this Budweiser’s corporate social responsibility campaign carried another canine theme... and a powerful anti-drink drive message that got 20 million views within a month.

14/10/2014  |  Full story...

Digital marketing ROI: Five food brand campaigns that prove digital works

How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.

30/09/2014  |  Full story...

Brands on Instagram: 6 best Hyperlapse videos so far

With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.

30/09/2014  |  Full story...

Food case study: Honey Maid turns social media hate into love with diverse family campaign

Honey Maid courted controversy in the US with a campaign celebrating the diversity of modern families. This food case study looks at how the Mondelez-owned cracker brand turned a social media backlash into something much more positive… getting over 11 million YouTube views in the process.

17/09/2014  |  Full story...

PacSun partners YouTube content creators for back-to-school campaign

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

28/08/2014  |  Full story...

Video case study: Axe encourages men to embrace weekdays

Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.

27/08/2014  |  Full story...

Miller Lite turns fan photos into national TV ad

Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign's hashtag became the No. 2 branded hashtag on Twitter.

27/08/2014  |  Full story...

Viral case study: Wilkinson Sword claims beards make babies cry

With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. The 45-second ad, created by the Labamba Agency in Hamburg, Germany, tracks different fathers first meeting their offspring throughout history- and why a beard can make a bad impression on babies.

18/08/2014  |  Full story...

Case study: Dove hosts Google Hangout debate on real beauty

Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity. The ad appeared in real-time as a display advert on webpages linked to women’s beauty and lifestyle.

06/08/2014  |  Full story...

Papa Johns smashes engagement benchmark with programmatic native ads

Ball Street, the company behind the 451 digital football show, has beaten its engagement benchmark by 71% after deploying a programmatic native approach. Working with RadiumOne, Ball Street developed video content, sponsored by Papa John’s, and pushed it out in three bursts around matches with a deciding role in the race for the Premier League title (Liverpool v Chelsea, Crystal Palace v Liverpool and Man City v West Ham).

View a sample of the show with Papa John's Sponsorship below:

28/07/2014  |  Full story...

World Cup marketing trends: Brands react to Germany thrashing Brazil

Germany’s spectacular 7-1 semi final victory over Brazil at the 2014 World Cup broke many records, including some on social media- with many brands joining the conversation. The game attracted a staggering 35.6 million Tweets on the night, becoming the 'most-discussed' single game ever on Twitter as brands flocked to the social network with their own take on the shock defeat for the host nation. The World Cup has become the latest showcase event for Twitter's second-screen ambitions, complete with a promoted section within the company's mobile apps when matches are playing.

This YouTube ad for a German Radio station summed up the night:

09/07/2014  |  Full story...

Further video case studies

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