Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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For a hair brand, getting a product recommended by hair salons is a major boost- and linking till data to social media campaigns is even more valuable. With this in mind, L’Oréal granted more than 5,000 salons in the US with access to the Buddy Media Social marketing suite, to enhance their Facebook Pages and allow L’Oréal to measure social success and improve content pages.

09/09/2014  |  Full story...

In German, Volkswagen literally translates as "People's Car". To boost its brand in one if the largest and most competitive markets, the car maker started a novel social media campaign in China that let people create and vote for their favourite car designs. This case study looks at how Volkswagen managed to generate 33 million website visits and over 200,000 car designs, extending a year-long campaign into a long running project.

05/09/2014  |  Full story...

A B2B shipping firm doesn’t sound like the most exciting social media brand in the world, but back in 2012, Maersk caught the attention of many (including Facebook itself) after it managed to generate tidal waves of traffic by spinning mundane overseas haulage journeys into tales of high seas adventure. This case study looks at how the firm used a raft of social media platforms to engage with customers… eventually generating more engagement on its Facebook than Disney.

03/09/2014  |  Full story...

Back in 2010, Bosch had a problem- it had two thriving B2B social media platforms but couldn’t determine which manual trades preferred Facebook and which ones visited its bespoke community ‘Bob’. This case study looks at how the electronic tool maker used CRM software to better understand its diverse audience behaviour and market to select trades more efficiently on the right social media channel.

Read this slide presentation explaining how the CRM process worked below:

03/09/2014  |  Full story...

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

28/08/2014  |  Full story...

Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign's hashtag became the No. 2 branded hashtag on Twitter.

27/08/2014  |  Full story...

Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.

Hey @GoogleUK, fix it and they're yours!!! #FixGreggs pic.twitter.com/d5Ub7qtrLG

— Greggs (@GreggstheBakers) August 19, 2014

20/08/2014  |  Full story...

In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than $50,000 in the same period last year.

19/08/2014  |  Full story...

With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. The 45-second ad, created by the Labamba Agency in Hamburg, Germany, tracks different fathers first meeting their offspring throughout history- and why a beard can make a bad impression on babies.

18/08/2014  |  Full story...

In July 2014, the Simon’s Cat campaign on Indieogo smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. Over 9000 supporters contributed amounts ranging between £1 and £2000 towards the production budget of ‘Off to the Vet’ – the most ambitious Simon’s Cat animated film ever. In exchange for their donations, supporters are offered early viewing of the finished film as well as numerous physical rewards which included limited edition books, artwork and merchandise. A select number of funders will even be rewarded by having their pet drawn by Simon Tofield, the creator of Simon’s Cat.

18/08/2014  |  Full story...

Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity. The ad appeared in real-time as a display advert on webpages linked to women’s beauty and lifestyle.

06/08/2014  |  Full story...

Aldo launched a contest to identify and reward "the next stars of Tumblr" to target the blogging network’s highly engaged community of fashion and design enthusiasts. This case study looks at how the footwear company offered Tumblr's aesthetic-conscious community a prize uniquely suited to them.

25/07/2014  |  Full story...

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.

21/07/2014  |  Full story...

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

Watch this recent promo video for Heineken's cites campaign here:

17/07/2014  |  Full story...

Germany’s spectacular 7-1 semi final victory over Brazil at the 2014 World Cup broke many records, including some on social media- with many brands joining the conversation. The game attracted a staggering 35.6 million Tweets on the night, becoming the 'most-discussed' single game ever on Twitter as brands flocked to the social network with their own take on the shock defeat for the host nation. The World Cup has become the latest showcase event for Twitter's second-screen ambitions, complete with a promoted section within the company's mobile apps when matches are playing.

This YouTube ad for a German Radio station summed up the night:

09/07/2014  |  Full story...

Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. In just over three weeks since launch, “First Moon Party” has garnered more than 25 million views. The spot’s also been widely shared on social media, receiving more than 200,000 Facebook interactions and 6000 Tweets.

09/07/2014  |  Full story...

Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

09/07/2014  |  Full story...

Dutch airline KLM was forced to apologise for joke tweet following Netherlands' victory over Mexico at the 2014 World Cup. This case study looks at the perils of tweeting before you think, especially when caught up in the euphoria of sporting victory over large segment of your customer base.

02/07/2014  |  Full story...

American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.

02/07/2014  |  Full story...

Nando's currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks. This case study looks at how much of Nando's success to a series of creative and integrated social media campaigns that stood out ahead of the likes of Starbucks and McDonald's.

02/07/2014  |  Full story...

The Chicago Shakespeare Theater partnered with the Art Institute of Chicago to give art lovers an once-in-a-lifetime experience and drive ticket sales for the play Sunday in the Park with George. This case study shows how the production company used social media marketing on a budget to amplify a one off event that brought a mysterious painting’s characters to life…

18/06/2014  |  Full story...

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side."We can neither confirm nor deny that this is our first tweet," quipped the agency in its first post on Twitter. The Twitter account attracted tens of thousands of followers within hours of launching on Friday. On Twitter the secretive agency was following only 25 other accounts - all US government agencies.Through its own Twitter account, the New York Review of Books attacked the surveillance agency's controversial interrogation techniques.

We can neither confirm nor deny that this is our first tweet.

— CIA (@CIA) June 6, 2014

12/06/2014  |  Full story...

Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever's Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it's our video viral of the week below..

11/06/2014  |  Full story...

Oreo cookies have won dozens of digital marketing awards for their success in social media, and these vines are a great case study of how a brand can be brought to life to build talkability in just 6 seconds.

10/06/2014  |  Full story...

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget.

Watch the video case study below:

04/06/2014  |  Full story...